Build a product marketing function without burning out

I'm Jason, a three-time founding PMM turned coach and consultant. I help product marketers build the confidence and systems it takes to establish a function, make an impact, and define their career.

Every Wednesday, I send a 3-minute email sharing five PMM examples you can apply to your own work.

I think I know why you’re here.

Product marketing is a grind, even on a good day. Multiply that when you’re a team of one.

You’re the only PMM in your company, having to figure it out alone. No mentor who understands the role. Nobody to help you set priorities, or tell you what “good” looks like. You're on your own without any guidance, feedback, or support.

And the work is starting to get out of control. You're getting pulled in all directions by people who don’t understand the role of product marketing.

You know you’re supposed to be building something. Processes and systems that will actually define this function. But you're not sure what to do and don't have time for it.

You’re feeling overwhelmed and that’s totally normal.

A lot of what you read online about product marketing, or hear from PMMs in larger established companies, can actually lead to you overcomplicating things. Big frameworks, complicated processes, zero prioritization. What works for those guys won't work for you.

I was in your shoes 10 years ago, when I started my first role as a founding PMM. Luckily, I had a coach that helped me understand the role, simplify the function, and gave me the confidence to do it three times over.

Today I work with product marketers just like you, helping them build the confidence and systems needed to establish product marketing from the ground up.

I appreciate you coming here, I'm rooting for you, and I really hope I can help in some way.

Jason Oakley, jason@productivepmm.com

Founder and Coach

My founding PMM journey started back in 2017 when (out of nowhere), the co-founder at Uberflip asked me to step in as their only product marketer.

There were no existing playbooks or templates, and nobody at the company really knew what product marketing was supposed to do.

But I was lucky that my boss surrounded me with help. And one of those things was a coach.

It was through these weekly calls with my coach (Hey Jeff 👋) that I was able to understand the role of product marketing and gain the confidence to build a successful function over the three years that followed.

And after Uberflip, I went on to do the same at Chili Piper and Klue. Each time, starting as the only product marketer.

Today I run Productive PMM, where I’ve helped 50+ PMMs build their function, their confidence, and their careers.