You Don't Have to Build Your PMM Function Alone

The PMM Foundry is a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function.

Apply for the next cohort - starts April 6th

You Wanted To Be a Founding PMM. But Now You’re Feeling Overwhelmed.

Sound familiar?

You know Product Marketing. You've done the work on other teams, read the articles, seen the LinkedIn posts, taken the courses.

But now you have a new challenge in front of you. Building it all from scratch.

You're overwhelmed, running in circles, and feeling like nobody understands your job and the impact you could have. When you start a project you wonder, “will this get derailed tomorrow? Is it just a waste of time?”

How do you balance focusing on the right things, with executing at a high level, keeping stakeholders happy, and making an impact?

All as a team of one.

———

And deep down you're wondering:

“Am I cut out for this? Are people wondering if I was the wrong hire? Am I going to miss my shot?”

It’s a challenging role that can feel like a massive, lonely mountain to climb.

But it doesn’t have to be.

A story as old as time - as a founding PMM I was constantly swamped with ad hoc requests, last minute product launches and a lack of understanding from other departments about what product marketing actually does. - Mackensey Y.

Imagine if…

• You could finally get control of your schedule and workload — and feel on top of things instead of buried.
• You had clear priorities, so you could focus on the work that actually matters.
• You didn’t have to start from scratch every time, because you had templates and tools to help you move faster.
• You had a repeatable process that gave you confidence and kept the chaos in check.
• You could protect your time, enjoy your work, and still have energy left for life outside the job.
• You freed up space to do the high-impact, strategic work that gets noticed.
• Your impact was seen and recognized across the company.

The Answer: The PMM Foundry Coaching Program

A 90-day group coaching program designed to give founding and solo PMMs the knowledge, frameworks, and tools they need to build a high-impact product marketing function, from scratch.

It’s not another course.

It’s an intentionally small group coaching program built just for founding product marketers.

Instead of high-level curriculum that doesn’t match your reality, you’ll join 5–8 peers who are in the same boat as you: building product marketing from scratch. You’ll learn together, swap stories, and tackle the real challenges you’re facing right now.

The program is flexible and built around you. We’ll cover topics that matter most to your situation, dive into live working sessions, and keep the conversation going between calls in a private chat.

I worked with Jason after joining a Series A startup as the first Product Marketing hire. His guidance and expertise were critical to chartering the function and establishing success and credibility through measurable results. - Lauren L.

What you’ll get as a member:

The foundry is more than just a course or a resource library — it's a focused group coaching program specifically created for founding PMMs. It includes peer support, an experienced mentor, and guidance that’s tailored to your specific challenges and goals.

Apply for the next cohort - starts April 6th

Meet Your Guide - A Veteran Founding PMM

Hey. I’m Jason 👋

I’ve been in B2B sales and marketing for over 10 years and spent most of that time building the product marketing function from scratch at three companies (Uberflip, Chili Piper, and Klue), each time starting as a founding PMM.

I’ve been where you are right now. I know how challenging it is to establish product marketing in a company, build a team, and advance your career.

I’ve also consulted 11 early-stage startups, coached 30+ founding PMMs (and counting), and taught more than 60 how to launch products.

To succeed, I’ve developed practical systems, templates, and tools that simplify the job of product marketing.

Today, I’m lucky to focus my time on helping other PMMs enjoy their work and deliver impact at their org.

Hear From My Past Coaching Clients

🎯 You’ve Read This Far — Now It’s Time to Take Action

How much longer are you willing to go it alone?

You’ve already seen what articles, webinars, and courses can (and can’t) do. They don’t give you the tailored guidance, support, or accountability you need.

• What if, instead of another quarter spinning your wheels, you had a mentor and peers helping you focus on the right things?
• What if, just a few months from now, you were running product marketing with confidence — and your impact was clear?
• What if, you could finally stop second-guessing and know you’re on the right path as a founding PMM?

That’s exactly what the Foundry gives you.

🚀 Spots are limited. Apply today to build your function, prove your impact, and take control of your career.

Apply for the next cohort - starts April 6th

My Approach: What to Expect

Each Foundry cohort won’t follow a static syllabus or learning schedule. We’ll tailor a program to the specific needs of each group. And that can flex and change throughout the 90 days.

That said, there are a number of foundational building blocks I believe each founding PMM needs in order to build a high-impact function. Together, they make up the Founding PMM Flywheel (shown below). We’ll use this as our guide throughout the program.

Topics we’ll likely cover:

In addition to the topics below, we’ll also use our weekly group sessions to tackle real challenges that our members are facing.

How to Secure Your Spot

We keep each Foundry cohort small and selective. That way, every member gets personal attention and a close-knit peer group of founding PMMs facing the same challenges. Once the cohort is full, enrollment closes—and you’ll have to wait for the next round.

Here’s how to secure your spot:

→ Step 1: Fill out a short application (takes 5 minutes).

→ Step 2: If your application is accepted, schedule a quick call with Jason.

→ Step 3: If it’s a fit, you’ll join the next cohort, starting April 6th

Apply for the next cohort - starts April 6th

Frequently Asked Questions

Last question:

How do I know if I’m ready?

If you’re you’re feeling overwhelmed, undervalued, and serious about investing in real, expert guidance, then you’re ready. The sooner you start, the faster you’ll improve.

How do I apply?

📌 Step 1: Fill out a short application (5 minutes).

📌 Step 2: If accepted, schedule a call with Jason.

📌 Step 3: If it’s a great fit, you’ll be invited to join the next cohort starting April 6, 2026.

👉 Still have questions? Apply now, and we’ll answer everything on your call!

Apply for the next cohort - starts April 6th