PMM Foundry
You Don't Have to Build Your PMM Function Alone
The PMM Foundry is a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function.
PMM Foundry Group Coaching Program
A 90-day group coaching program designed to give founding and solo PMMs the knowledge, frameworks, and tools they need to build a high-impact product marketing function, from scratch.
What you get:
- 1:1 personal onboarding call to get you set up with our tools
- 1:1 kickoff call with me to align on your goals
- Weekly group coaching calls with a small peer group
- Private group chat for async support between calls
- 1:1 closing call with me at the end of the 12 weeks to reflect, debrief, and map next steps
- Lifetime access to Jetpack, included as part of your enrolment
Start with your cohort, then join the broader group
Initial Cohort
$4,000 USD
Ongoing Group Coaching
Coming Soon
My Approach: What to Expect
Each Foundry cohort won’t follow a static syllabus or learning schedule. We’ll tailor a program to the specific needs of each group. And that can flex and change throughout the 90 days.
That said, there are a number of foundational building blocks I believe each founding PMM needs in order to build a high-impact function. Together, they make up the Founding PMM Flywheel (shown below). We’ll use this as our guide throughout the program.
In addition, we’ll also use our weekly group sessions to tackle real challenges that our members are facing.
Research
The gathering of market and customer insights to inform your go-to-market strategy.
Strategy
The decisions you make around how you’ll sell, win, and grow in your market.
Enablement
Equipping your company and customers with the messaging, content, and tools they need.
Campaigns
Creating marketable moments to promote new and existing products and features.