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Build a Product Marketing Function from Zero
The PMM Foundry is a group coaching program that helps founding and solo PMMs build a high-impact product marketing function from the ground up.
Apply for the next cohort - starts September, 2026
Your company is getting serious about product marketing
(and all eyes are on you 👀)
You know Product Marketing. You've done the work on other teams, but now there’s a new challenge in front of you. Building it all from scratch as a team of one.
And deep down you're wondering, “Am I ready for this?” It’s a challenging role that can feel like a massive, lonely mountain to climb.
But it doesn’t have to be.
Imagine if…
- You didn’t have to start from scratch, because you had frameworks and systems to help you move faster.
- You had clear priorities, so you could focus on the work that actually matters.
- You could finally get control of your schedule and workload — and feel on top of things instead of buried.
- You had a repeatable process that gave you confidence and kept the chaos in check.
- You could protect your time, enjoy your work, and still have energy left for life outside the job.
- Your impact was seen and recognized across the company.
WELCOME TO THE FOUNDRY
A practical cohort for building your PMM function and career
The Foundry is a 90-day group coaching program designed to give founding and solo PMMs the knowledge, frameworks, and support they need to build a high-impact product marketing function, from scratch.
It’s not another course.
It’s an intentionally small group coaching program built just for founding product marketers.
Instead of high-level curriculum that doesn’t match your reality, you’ll join 5–7 peers who are in the same boat as you: building product marketing from scratch. You’ll learn together, swap stories, and tackle the real challenges you’re facing right now.
The program is flexible and built around you. We’ll cover topics that matter most to your situation, dive into live working sessions, and keep the conversation going between calls in a private chat.
WHAT YOU GET AS A MEMBER
Practical frameworks, systems, mentorship, and a peer group that’s actually doing it
The foundry is more than just a course or a resource library — it's a focused group coaching program specifically created for founding PMMs. It includes peer support, an experienced mentor, and guidance that’s tailored to your specific challenges and goals.
1:1 Coaching
Start with a tailored plan and wrap up with a personal retrospective to celebrate wins and map your next steps.
Group Coaching Calls
60-minute sessions with your cohort to explore core PMM topics, discuss challenges, and learn what works in practice.
Office Hours
Bring any project, question, or roadblock to open sessions designed for feedback, problem-solving, and peer support.
Private Group Chat
Stay connected between calls with a dedicated space for questions, ideas, and quick advice from peers and your mentor.
Lifetime Jetpack Membership
Access thousands of examples, ready-to-use templates, custom tools, and practical playbooks built for founding PMMs.
ABOUT JASON OAKLEY (THAT’S ME) 👋
I love helping founding PMMs reach their potential
My founding PMM journey started back in 2017 when (out of nowhere), the co-founder at Uberflip asked me to step in as their only product marketer.
There were no existing playbooks or templates, and nobody at the company really knew what product marketing was supposed to do.
But I was lucky that my boss surrounded me with help. And one of those things was a coach.
It was through these weekly calls with my coach (Hey Jeff 👋) that I was able to understand the role of product marketing and gain the confidence to build a successful function over the three years that followed.
And after Uberflip, I went on to do the same at Chili Piper and Klue. Each time, starting as the only product marketer.
Today I run Productive PMM, where I’ve helped 50+ PMMs build their function, their confidence, and their careers.
THE CURRICULUM:
A 12-week program that gives you the foundations to build and the confidence to lead.
Hear From Other Founding PMMs
You’ve Read This Far. Now It’s Time to Take Action
How much longer are you willing to go alone?
- What if, instead of another quarter spinning your wheels, you had a mentor and peers helping you focus on the right things?
- What if, just a few months from now, you were running product marketing with confidence — and your impact was clear?
- What if, you could finally stop second-guessing and know you’re on the right path as a founding PMM?
That’s exactly what the Foundry gives you.
🚀 Spots are limited. Apply today to build your function, prove your impact, and take control of your career.
Here’s how to secure your spot:
→ Step 1: Fill out a short application (takes 3 minutes)
→ Step 2: If accepted, schedule a quick call with Jason
→ Step 3: If it’s a fit, you’ll join the next cohort