1-on-1 coaching for founding PMMs
I’ll work with your product marketer to accelerate their personal growth and build a product marketing function that drives results.
Too many product marketing teams fail to make an impact
Product marketing can be a strategic, revenue driving function for your company.
But it often fails to deliver on that promise.
Without clear direction, product marketing can become a purely reactive function that’s unable to drive real impact.
Now is the time to invest in product marketing
Markets are tougher than ever and your ability unlock new growth opportunities, communicate clear positioning, and enable your company to tell your story is mission critical.
Hiring your first PMM is an important step. But are you setting them up for success? Or throwing them in the deep end? Providing the right support and resources can mean the difference between immediate impact and quarters wasted as a glorified content factory.
I’ve been in their shoes (multiple times)
I’m a product marketing coach, consultant, and creator with 10+ years experience building PMM functions from scratch. I’ve built product marketing teams at three different companies (Klue, Chili Piper, and Uberflip) — each time starting as a founding PMM. Now, I’m on a mission to help founding product marketers and early-stage PMM teams scale faster, focus on the right work, and drive real impact within their organization.
Top 100 Product Marketing Mentor
50 Marchitects Influencing the Game
Top 100 Product Marketing Influencer
What you can expect
Before our first session, your PMM will complete an intake form that asks questions about them, your company, and what they’re hoping to get out of coaching. We’ll use that to identify a mix of foundational and tactical sessions we can work on.
These are primarily educational sessions meant to help develop their skills and establish strong foundational programs.
- Create your PMM Charter (and communicate it internally)
- Establish strong relationships with other key stakeholders
- Define your process market, competitive, and buyer research
- Document and refine your positioning and messaging
- Fine-tune your launch process and create alignment across teams
- Build an effective enablement process and key deliverables
- Develop your leadership skills and build your team
These sessions are focused more on specific projects or reactive situations. Helping them strategize and move the needle on important projects and challenges.
- Planning for a major launch
- Repositioning a product or platform
- Preparing for an interview or application process
- Building a strategic narrative and sales pitch
- Overcoming internal challenges or conflict
How it works
This is a 4 month coaching program.
2 private coaching calls each month.
Sessions are 60 mins over Zoom and recorded, so PMMs can reference back what we discussed.
Email / Slack support between sessions.
Designed for asking questions, giving feedback, sharing ideas, problem-solving, and general support.
Materials & Templates
Access to course materials & templates
Includes all of my templates, including the PMM Productivity Hub and Ready For Launch materials.
This program is an investment not only in the professional development of your product marketer, but the future success and impact of your product marketing function.
Schedule an Inquiry Call
Want to get started? Have questions? Schedule an exploratory call below.
(Spaces are limited.)