Welcome to the Founding PMM Start Kit 🎉
My name is Jason and I’m the founder of Productive PMM 👋 I’ve been in your shoes and I know how exciting 😁 and challenging 😰 the role of founding PMM can be.
You’re setting off on an awesome journey, and I want to help make it a bit easier.
This kit will give you a framework to help make sense of building a product marketing function from scratch, plus some of my favorite templates from the PMM Jetpack to help you get started quickly.
First thing — let’s talk about the Founding PMM Flywheel 🔄.
The Founding PMM Flywheel 🔄
There are dozens of product marketing frameworks out there on the internet, but I never felt like they were made for founding PMMs. For one, they include WAY to much stuff. Two, they don’t actually explain how everything works together.
I set out to create a framework that made the function of product marketing easy to understand and build. Click the “Start Here” button for a short video walking you through the flywheel.
Your 6 Free Templates 🖐️
You also get free access to six of my favorite templates from the PMM Jetpack. You’ll notice that 4 of them align directly with one of the four pillars of the Founding PMM Flywheel.
Follow the links below to copy each template and watch a quick tutorial video.
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BONUS: How To Survive and Thrive As Your Startup’s Only PMM
This is a workshop I did at a recent PMM Summit. In ~40 minutes it gives you:
- A simple model for how to think about your PMM function
- Help assessing your program weaknesses, strengths, and opportunities
- Practical frameworks to get your mind right
- Clear action items and priorities heading into your next quarter
Grab the deck Download the Worksheet
That’s it for now. Over the next couple of week’s you’ll get a series of quick emails with helpful tips on how to use each of the templates above. And after that you’ll be subscribed to my weekly newsletter where I share practical product marketing examples.
If you have any questions or just want to say her, you can reach me at jason@productivepmm.com.
Cheers! Jason
PS.
If you find frameworks, templates, and examples like this helpful,
Jetpack members get access to a library of battle-tested templates and playbooks for founding PMMs, 1000+ real-world product marketing examples to inspire your work, practical how-to interviews with PMMs at the top of their game, and more.