About the job
At Rinsed, We are building software to run the $15bn Car Wash industry.
We're a B2B SaaS company, providing car washes with all the tools they need to transition to a subscription model. Modern car washes are fully-automated tunnels that can wash over 200 cars/hr, and they are moving from selling single washes to all-you-can-wash subscriptions. We are giving this $15bn underserved market the tools to manage and grow their subscription revenue.
We are a small team, who just raised our Series B from VMG Technology in addition to our Series A from Founder's Fund and Bedrock Capital. We are currently installed at over 1,800 car washes nationally helping to manage more than 5 million car wash memberships. What we've built so far is just the beginning. Get to be part of the founding DNA of building a great product, a great culture, and a great company!
A Day in the LifeWe are seeking a motivated and detail-oriented candidate who is excited to work at a fast-growing startup. As the Senior Product Marketing Manager at Rinsed, you will be a pivotal member of our marketing team, responsible for driving customer-centric marketing strategies and supporting product-related initiatives. You'll play a critical role in creating and executing marketing campaigns, customer testimonials, and case studies, and will be responsible for enhancing website content, expanding our partnership program, and contributing to successful product launches.
A typical day in for this role at Rinsed includes:
- Collaborate closely with the engineering and customer success teams to deeply understand our products, their features, and the value they deliver to customers.
- Create compelling customer testimonials, case studies, and success stories that showcase the impact of our products on customer businesses.
- Craft engaging website content that communicates the value proposition of our products and resonates with our target audience.
- Lead the growth of our partnership program, identifying strategic partners and executing joint marketing initiatives to drive mutual success.
- Develop and execute comprehensive customer marketing strategies that strengthen customer relationships, drive loyalty, and increase product adoption.
- Work with cross-functional teams to plan and execute product launches, ensuring successful market entry for new and existing products.
- Analyze market and customer data to identify trends and opportunities, using insights to drive marketing strategies.
- Manage budgets for marketing initiatives and monitor the effectiveness of campaigns through key performance metrics.
- Stay up-to-date with industry trends and best practices to ensure Rinsed remains competitive and innovative in the market.
About YouYou are an experienced and detail-oriented candidate with a background in product marketing. Your skill set includes creating impactful customer testimonials, crafting engaging web content, and managing successful partnership programs. Your strong project management, analytical, and collaborative abilities make you an essential addition to our marketing team. You aspire to be a leader in product marketing, contributing to the Rinsed mission to innovate and set industry standards.
You bring the following experience and expertise:
- You have 2-3 years of experience in product marketing, with a strong focus on customer marketing and product launches; and 4+ years of overall marketing experience
- Proven success in developing and implementing customer marketing strategies that drive customer retention and growth.
- Exceptional storytelling and content creation skills, with experience crafting customer testimonials and case studies.
- Proficiency in web content development and content management systems.
- Experience in building and managing partnership programs that drive business growth.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- An analytical mindset with the ability to interpret data and use it to inform marketing decisions.
Our Investment in You
- This role offers the opportunity to work with a dynamic team in a fast-paced, innovative environment.
- By joining as one of our early team members, there is enormous opportunity ahead for you to have an outsized impact and shape the future of Rinsed in this role.
- Competitive salary and benefits including unlimited PTO, health / dental / vision insurance and more.
- An incredible team with a great blend of hustle, productivity, and fun
Rinsed embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.
We are also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact email@example.com.