Meteor Education
About the job
JOB TITLE: Senior Product Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: Director of Marketing
FLSA STATUS: Exempt
JOB TYPE: Full Time
LOCATION: Remote/USA
COMPENSATION: $120k-$140k
Summary Of PositionMeteor Education is seeking a Senior Product Marketing Manager to join its growing marketing team and execute on our customer acquisition and retention strategies. In this role, you will develop product positioning and messaging, provide sales team enablement, and strengthen customer relationships with communications and training. You will partner across the organization with sales, vendor management, strategy, product development, and design and education experts to create content and assets that engage our target audiences and convey the value of our products and services. This is an opportunity for a passionate, hands-on candidate to have a significant impact by laying the foundation for the product marketing function and then adding to the team over time.
Essential Responsibilities
- Create compelling product positioning that communicates the value and benefit of our learning environment solutions
- Generate engaging product-related messaging and content that resonates with our target audiences for marketing assets, sales collateral and campaigns
- Develop sales enablement materials such as collateral, product guides, training presentations and FAQs to support the sales team’s ability to communicate product value to prospects and customers
- Collaborate with manufacturer relationship team, sales, and our learning experts to drive successful product adoption
- Monitor, assess and share industry trends, customer needs and competitive offerings to inform product and marketing strategies
- Coordinate with other members of the marketing team including brand, demand gen, and creative to execute go-to-market strategies and campaigns
- Develop marketing plans for new product launches and product and manufacturer updates, and work cross-functionally to execute
- Bring customer success stories to life for use in sales and marketing
Requirements
- 5+ years of B2B product marketing experience
- Additional work experience in related areas such as product management, marketing strategy or communications a plus
- Demonstrated success in developing and executing go-to-market plans for new products
- Expertise in creating product positioning, value propositions and customer success stories
- History of partnering with sales teams to create impactful and effective collateral, presentations and tools to be used during the sales process
- Skilled at evaluating and presenting market and customer requirements, competitive updates and market trends
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and content
- Proven ability to build relationships and collaborate with other teams and across all levels
- Strong project management skills and an analytical mindset, capable of leveraging data to make informed decisions
- Prior management experience a plus
- In addition, you:
- Are looking to make an impact and have a bias for action
- Are comfortable with some ambiguity and jumping in where needed as the team grows
- Are excited about helping to modernize and change the way students learn
NOTE: All Meteor new hires are expected to attend an in-person cultural orientation which requires travel to our home office in Gainesville, FL. Employees may also be required to travel and attend annual company meetings and events. All business-related travel expenses will be paid for by Meteor per our company travel and expense policy.
PHYSICAL DEMANDS & WORK ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
Benefits
- Medical, Dental, Vision
- Basic Life AD&D (100% employer paid)
- Short Term Disability (100% employer paid)
- Long Term Disability (Not employer paid)
- 401(k) + matching
- Supplemental Insurance
- Flexible Spending Account
- Paid Time Off
- Paid Parental Leave (6 weeks)
- 2 Volunteer Days
- 9 Company Paid Holidays
- Employee advocates serving to sustain employee wellness in the workplace