Infinite Reality
About the job
Employment Type: Contract (15-20 hours per week)
About Infinite Reality:
Infinite Reality is a cutting-edge technology company developing a low/no-code digital space creation platform. Our mission is to empower individuals and businesses to bring their creative visions and communities to life in the digital realm. We are committed to pushing the boundaries of innovation and revolutionizing how people interact within virtual environments.
Position Overview:
Infinite Reality seeks a dynamic and visionary Senior Product Marketing Manager to lead the development and execution of the go-to-market strategy for our groundbreaking low/no-code metaverse creation platform. As the sole marketing team member, you will play a pivotal role in shaping the brand's narrative, driving market awareness, and ensuring our product's successful launch and sustained growth.
Responsibilities:
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for the low/no-code metaverse creation platform, aligning with business objectives and market trends
- Market Research: Conduct thorough market research to identify key customer segments, competitive landscape, and emerging trends within the metaverse space
- Positioning and Messaging: Define and communicate compelling product positioning and messaging that resonates with target audiences, differentiates our platform, and drives engagement
- Content Development: Collaborate with cross-functional teams to create high-impact marketing collateral, including website content, product messaging, sales enablement materials, and other relevant assets
- Campaign Management: Plan and execute integrated marketing campaigns across various channels, including digital, social media, events, and partnerships, to generate leads and drive adoption
- Customer Advocacy: Cultivate and leverage customer testimonials, case studies, and success stories to build credibility and strengthen the brand's reputation
- Cross-Functional Collaboration: Collaborate closely with product management, sales, and other stakeholders to ensure cohesive and aligned messaging throughout the customer journey
- Performance Analytics: Implement robust tracking and analytics systems to measure the effectiveness of marketing initiatives, optimize campaigns, and report on key performance indicators
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus
- Proven experience in product marketing, focusing on technology products and platforms
- Strong understanding of the metaverse landscape, virtual reality, and augmented reality
- Exceptional strategic thinking, analytical, and problem-solving skills
- Excellent communication and presentation abilities
- Demonstrated ability to lead cross-functional teams and work collaboratively in a dynamic environment
Note:
We encourage you to apply even if you don't hit all the checkmarks. We value diverse perspectives and believe that a mix of skills and experiences strengthens our team.
If you are passionate about shaping the future of the metaverse and possess a strategic mindset, we invite you to join Infinite Reality. Together, let's redefine the possibilities of virtual creativity!