Cleverbridge
About the job
Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to automate and optimize self-service transactions across the entire customer journey, empowering customers to purchase, expand, and renew subscriptions in 240+ countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with subscription management, tax compliance, lifecycle marketing, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount.
We are looking for a Senior Product Marketing Manager who will play a crucial role in shaping our company’s next phase of growth. Reporting to the Head of Marketing, you will be responsible for developing and executing a product marketing strategy to drive demand and ensure the success of our product portfolio in the market. The ideal candidate is a strategic, resourceful, and action-oriented B2B SaaS product marketer who enjoys wearing many hats and having an impact in a fast-paced, highly collaborative team environment.
We are looking for candidates in the eastern time zone.
Key Responsibilities:
- Product Messaging & Positioning: Craft clear, differentiated messaging and positioning that translates product capabilities into unique and meaningful business outcomes that resonate with our target audience.
- Go-to-market Strategy: Partner with product, sales, client success, and marketing to own product and feature launches that position Cleverbridge as a category leader, engage existing clients, and drive new qualified leads.
- Market Research: Conduct market and competitive analysis to better understand market dynamics and buyer behavior; use actionable insights to sharpen our differentiation, improve sales effectiveness, and inform product strategy.
- Content Development: Create high-quality content including pitch decks, case studies, videos, website pages, solution guides, and more that drive demand and align to key personas, industries, and stages of the buyer journey.
- Thought Leadership: Evangelize Cleverbridge’s vision and bring our messaging to life through standout presentations, keynotes, and thought leadership pieces that promote a unique perspective and push the boundaries of best practices in the industry.
- Continued Learning: Stay abreast of the competitive landscape, market trends, industry news, and product marketing best practices to incorporate fresh ideas and continuously enhance the effectiveness of our product marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Computer Science, Business, or related field. Master's degree is a plus.
- 3-5+ years of product marketing experience in a B2B SaaS environment. ECommerce experience is a plus.
- Strong product instincts and technical curiosity that results in compelling messaging and positioning
- Proven track record of developing and executing successful go-to-market strategies
- Superb analytical skills in gathering information from various sources and teasing out the “so-what” to effectively make strategic decisions
- Excellent written and verbal communication skills, with an ability to clearly convey complex ideas and data in a concise way
- Demonstrated ability to work cross-functionally with sales, client success, product management, and marketing teams
- Exceptional organizational skills and experience in managing multiple projects that have short deadlines, cross-functional dependencies, and competing priorities
- Advanced PowerPoint skills. Photoshop/Figma/Canva skills a plus
- Ability to travel occasionally
Cleverbridge is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Cleverbridge does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Cleverbridge.
Posted on Mar 14, 2024.