Tiugo Technologies
About the job
About Uploadcare
Uploadcare is a leading file management platform and content delivery network, enabling developers around the world to upload, manage, process, render, optimize and deliver digital content for applications and websites via a powerful suite of APIs. The developer-oriented platform was founded in 2011 by tech enthusiasts experienced in web development and image processing that encountered problems with uploading and file management, who decided to create an all-in-one solution that worked at scale. 13 years later, Uploadcare has grown rapidly, garnering clients like L’Oreal, PandaDoc, Buffer, Zapier and more.
Uploadcare is owned by Tiugo Technologies, and is part of Tiugo’s family of developer platform brands focused on the content management and collaboration space, including CK Editor, Uploadcare and Butter CMS.
To learn more about Uploadcare, visit uploadcare.com.
Your Role
As a Product Marketing Manager for Uploadcare, you will play a crucial role in shaping the success and growth of our products.
Your primary responsibilities will revolve around developing and executing strategic marketing initiatives to enhance the product's market presence and customer engagement.
You will work closely with cross-functional teams, including product development, marketing, sales, and customer support, to achieve your objectives.
This position reports directly to the Director of Marketing.
Key Responsibilities
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product releases and updates, ensuring a seamless product launch process.
- Messaging Strategy: Develop and maintain consistent and compelling messaging strategies for Uploadcare, ensuring that key value propositions and product benefits are effectively communicated to the target audience.
- Win/Loss Analysis: Conduct win/loss analysis to understand customer feedback, preferences, and reasons behind customer decisions. Use this information to refine the product and marketing strategies.
- Competitive Research: Keep a close eye on the competitive landscape, continuously monitoring and analyzing competitor products and strategies to position Uploadcare effectively.
- Content development: Create compelling and informative marketing collateral including product guides, case studies, whitepapers, and more, to educate customers, prospects, and partners.
- Sales enablement: Provide high-value sales tools, training, and marketing assets to empower sellers to effectively communicate the value of Uploadcare to potential customers.
- Event Management: Plan and coordinate events, such as webinars, conferences, and workshops, to promote Uploadcare and engage with the target audience effectively.
- User Education: Identify and implement new ways to educate users about existing Uploadcare features.
- Stakeholder Management: Develop and nurture relationships with key internal and external stakeholders, including partners, customers, and industry influencers, to strengthen Uploadcare's market presence and promote collaboration.
- Market Research: Stay up-to-date with industry trends, user needs, and market dynamics to identify opportunities and threats for Uploadcare. Uncover entirely new business opportunities, such as new use cases and new segments to go after.
Skills and Experience
- 3+ years of experience in Product Marketing, preferably in B2B SaaS promoting product offerings for software developers or product managers.
- Strong understanding of the software development life cycle, the developer audience, and the developer ecosystem
- Familiarity with modern frontend frameworks and trends is a plus
- Strong analytical skills to analyze market data and customer feedback
- Excellent communication and presentation skills
- Ability to work in a cross-functional team and lead projects effectively
- Creative thinking and problem-solving skills
- Ability to travel internationally (approx 10% of your time)
- Experience with working with global remote teams is preferred
- Bachelor's degree in Marketing or related field
Why Join Our Team?
Our people are a huge part of what makes us a great place to work. Aside from a great team, some of our benefits include:
- Access to a mental health and wellbeing platform with 24/7 dedicated psychological and physical support and targeted programs to promote wellness
- All necessary equipment, such as laptop, additional monitor, and accessories
- Opportunities to take advantage of LinkedIn Learning, internal training sessions, language platform, and other resources to grow your skills
- Fully remote work options (travel is required – 10% of the time)
Posted on Feb 13, 2024.