Tenchi Security
About the job
Tenchi is a global Cyber Security startup that is building innovative technology focused on Party Cyber Risk Management for businesses. Founded by serial entrepreneurs and backed by a solid group of Institutional Investors, we seek to disrupt this rapidly growing industry. Our company is 100% remote and our team is spread across the globe, including Brazil, US, Canada, Argentina, and Spain. We strive to get the best professionals in the field so our team can build an amazing product focused on our client’s needs.
Technology and Security, especially Cloud Security, are what define our products and DNA. We seek people with a passion for what they do and who believe that Security is essential to everything. We hire people of all kinds from diverse backgrounds. What unites them is passion.
What will you do?
- Create and execute product marketing strategies aligned with Tenchi Security's business objectives;
- Structure key messages and value propositions to reinforce the product's strategic positioning.
- Conduct market research, competitive analysis, and pricing to identify opportunities, trends, and the competitive landscape;
- Map and manage the customer journey in collaboration with the Product Manager, UX, and Customer Success teams, ensuring a constant focus on customer satisfaction and retention.
- Generate content such as blog posts, sales materials, sales battle cards, product videos, and web and social media content, highlighting key messages, benefits, and competitive differentiators;
- Plan and execute marketing campaigns to promote and drive adoption of our product, using multichannel strategies to effectively reach the target audience;
- Develop and execute plans to launch new product features, in collaboration with the Product Manager area, including messaging, positioning, and market entry strategies;
- Ensure alignment with sales team or other stakeholders and in-depth understanding of product differentiators and marketing messages;
- Structure, monitor, and analyze product performance metrics/indicators to measure success and identify opportunities;
What do you need to know?
- Bachelor's degree in Marketing, Business, Communication or related areas;
- 5+ years of experience in product marketing (positioning, branding, and marketing campaigns) with a proven track record of successful development and execution;
- Excellent written/verbal communication and project management skills;
- Proactivity, collaborative work, hands-on approach;
- Fluent English.
Great if you have:
- Experience in cybersecurity, corporate SaaS products (B2B), and Account-Based Marketing (ABM).
What will you find?
- We are confident that you will have the opportunity to work with bleeding-edge technologies in a nice environment where everyone strives to grow and learn.
- We invest in our people in many ways, including on-the-job training and exceptional development tools. We encourage scientific publications, conference,and workshop participation, in our fields of expertise.
- We offer an attractive compensation package with the opportunity to work from anywhere in the world.
Find more about us on our website: https://www.tenchisecurity.com.br/
Posted on Feb 16, 2024.