Swiftly
About the job
Swiftly® is a leading provider of technology and solutions for retailers worldwide. Our best-in-class platform delivers innovative, turn-key solutions that empower retailers to grow sales and build loyalty, while enabling brands to reach more shoppers through retail media networks.
Swiftly is the first vendor in the industry to connect the digital and in-store shopping experience with a robust ad platform, while deepening insights using 1st party data and analytics. We offer the only system to seamlessly connect with retail customers across the entire shopping journey. With our recent Series C funding round totaling $100M we are expanding our team with exciting times ahead.
Headquartered in Seattle, Washington, Swiftly is building better retail through technology.
Position Summary:
Swiftly is looking for a Product Marketing Manager to partner cross-functionally to develop and bring Swiftly’s platform offerings to the market. You will bring an in-depth understanding of the retail and/or media industry, help to identify market opportunities, and will drive the go-to-market strategy. You will represent the market for our Product team and will represent the product within the market. You will be the central point of contact for our internal teams for all questions related to product positioning and functionality.
The ideal candidate will have prior experience partnering with Product, Sales and Marketing on building and executing go-to-market strategies. An understanding of retail media networks and digital advertising within broader marketing initiatives (brand management, trade marketing, etc.), from both a technical and a strategic perspective, is preferred. This person must be a flexible cross-functional team player who is comfortable within a fast-paced environment.
Responsibilities Include:
- Produce market assessments entailing competitive analysis, opportunity sizing, customer segmentation and feedback collection to help Product Managers define/refine product requirements and roadmap
- Define and execute against product go-to-market strategies including managing product Alpha and Beta testing to capture customer needs that must be met for successful launch
- Lead the development of product positioning, collateral, case studies, training and content for Sales, clients and external channels
- Support Sales and Customer Success teams in handling inbound questions on our products
- Partner with Sales, Product and Marketing to set cross-functional product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our products
- Other related duties as assigned
Required Qualifications:
- 3+ years of product marketing or product strategy in retail tech and/or retail media
- Bachelor's degree or equivalent practical experience in marketing, business, or a related discipline
- Familiarity with digital advertising, retail media, app/web analytics, and/or mobile technology platforms
- Experience defining and executing go-to-market plans
- Track record of influencing the product roadmap by gathering and analyzing customer and market feedback (being the voice of the customer) and translating them into product requirements
- Excellent communication skills, both written and verbal, with demonstrated experience collaborating with different teams and managing multiple stakeholders at various levels
- Strong organizational, data-driven analytical and story-telling skills
- A fast learner and self-starter who can sift and navigate through information and input from various stakeholders
Preferred Qualifications:
- Deep knowledge of retail media, digital advertising, retailer app, app/web analytics, loyalty programs, e-commerce solutions and/or mobile technology
- Experience conducting exercises applying statistics, math and analytics
- Experience using BI tools such as Tableau
Working For Swiftly
We are working on a set of problems that require the best in the industry to get right. Our employees are the pillars of the future of the company and they are treated and compensated as such. We're a growing team of experienced industry professionals building an organization that can solve tough problems and values a collaborative environment.
Every Swiftly employee:
- Has demonstrated the ability to work collaboratively in an ambiguous, fast-paced environment
- Takes ownership of their domain from the ground up, from inception through deployment to customers
- Leaves their ego at the door and ensures the best idea leaves the room
- Is always experimenting with new technologies and learning new skillsets
If you've ever wanted to work on a project that blends a gorgeous consumer experience, sophisticated logistics, and scale that rivals the largest technology players, Swiftly is the place for you.
Equal Opportunity Employer
Swiftly is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Swiftly will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available for qualified individuals with disabilities throughout the subsequent application process.
The salary range is based on the candidates experience as it relates to the role.
Posted on Mar 7, 2024.