FreightWaves
About the job
Are you smart, driven, curious, resourceful, and not afraid to fail? Then we want to meet you! Our team of bold, innovative, and creative individuals is what makes us the top company to work for. FreightWaves delivers news and commentary, data, analytics, risk management tools, and actionable market insights to the industry. If you are ready to join our team, it is time for you to apply!
FreightWaves is looking for a Product Marketing Manager to join the FreightWaves SONAR marketing team to own the positioning and messaging for the suite of FreightWaves SONAR products, support the entire go-to-market strategy with strong product-based growth enablement resources, and collaborate with product development teams to facilitate a customer-product feedback process.
What you will be doing:
- Define product positioning to effectively match product solutions to customer needs/pains/aspirations* Craft product marketing messaging strategy to ensure the power of SONAR is communicated effectively across all channels, outlets, and audience segments* Create growth enablement materials in support of sales and customer success growth processes* Produce marketing materials aligned with the demand generation promotional campaigns to aid in targeted lead acquisition and annual revenue growth* Establish competitor analysis, educate the organization on strengths/threats, and be the subject matter expert on alternative choices for the customer* Work cross functionally with product development teams, marketing teams, and other go-to-market teams to establish a customer-product feedback process* Become the go-to-expert on industry trends relative to FreightWaves SONAR solutions* Working closely with the Product team and Market Experts to become fluent in the functionality and value of SONAR and its variety of features
What you bring to the table:
- Supply Chain marketing OR SaaS marketing experience* 2+ years of product marketing experience* Foundational marketing and campaign management experience* Project management skills* Strong organizational and communication skills* Critical thinking, the ability to analyze relevant information, and sound decision making* Comfort in a fast paced environment and the ability to prioritize responsibilities* Comfort building a product marketing discipline from the ground up* Desire to contribute to others success and learn/grow from others support
Our Benefits:
- An excellent work environment, flat hierarchies, and short decision paths* Competitive salary* Work from home* A generous benefits package including 100% employer-paid health, dental, vision and Life insurance, STD, LTD* Concierge doctor on-call* Stock options* 401k with up to 3.5% match* Training programs and career development opportunities* Student-loan reimbursement* Annual life achievement bonus of $2000 for having a baby, buying a house, or getting married (one per year)* No set days off Vacation policy (our team takes time off as needed with supervisor approval)* Gym Membership (or virtual membership)* Audible or Kindle Unlimited subscription* FreightWaves strives for sustainability. We offset our carbon emissions.* Discount on Ford vehicles
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