Product Marketing Manager | Petme

About the job

As a Product Marketing Manager at Petme, you will be responsible for driving the success of our app by developing and executing comprehensive marketing strategies. Your role will be critical in ensuring that our app, featured on www.petme.social, reaches and engages the right audience and delivers an exceptional user experience.

Key Responsibilities:

• App Promotion: Develop and execute marketing strategies to promote the app through various channels, including online and offline campaigns.
• User Acquisition: Identify and implement user acquisition strategies to increase app downloads and active users.
• Product Messaging: Craft clear and compelling product messaging and positioning that resonates with our target audience.
• User Engagement: Develop and implement strategies to enhance user engagement and retention within the app.
• Market Analysis: Conduct market research to stay informed about trends, competition, and user preferences.
• Content Creation: Oversee the creation of marketing materials, including app screenshots, videos, and other assets.
• App Performance: Monitor and analyze app performance data to optimize user experience and identify areas for improvement.
• Collaboration: Work closely with cross-functional teams, including product development, design, and branding, to ensure a cohesive marketing approach.
• Launch Management: Manage app launches, including planning and execution of promotional activities.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Product Marketing Manager, with a track record of successful app promotion and user engagement.
• Strong analytical skills to interpret app performance data and market trends.
• Exceptional communication and interpersonal skills to collaborate effectively with diverse teams.
• Creativity and the ability to develop unique and effective marketing strategies.
• Proficiency in marketing and analytics tools.
• A strategic mindset with a focus on achieving app-related goals.

If you are a driven and experienced Senior Brand Manager with a passion for pets and the power of community, we would love to hear from you.

The Petme team.