mParticle
About the job
_About mParticle_mParticle is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights, and insights to action. Built on top of end to end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more personalized and adaptive experiences is more important than ever.
We at mParticle choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
_About the job_mParticle is seeking a Product Marketing Manager with a deep understanding of the data space and the technical acumen for competitive intelligence. You'll ensure our data infrastructure products are well understood, ideally positioned, and effectively marketed, achieving maximum reach and impact. You will craft compelling product narratives targeted at data/IT personas by blending technical prowess with a deep understanding of our customers' needs. This role is pivotal in shaping our product's future, aligning product strategy with market needs, and fueling our growth trajectory through insightful, solutions-focused marketing.
_About the Candidate_The Successful candidate will:
- Product GTM: Spearhead product launches with meticulously planned go-to-market strategies, ensuring seamless orchestration and measurable impact.
- Strategic positioning and messaging: Elevate our product narrative for data/IT teams, ensuring our solutions resonate with technical personas and articulating the value and differentiation of our offerings in a crowded marketplace.
- Sales and customer success enablement: Equip our sales and customer success teams with the insights, knowledge, and tools they need to succeed in the competitive landscape.
- Drive product adoption: Collaborate with key stakeholders to craft and execute compelling marketing content and campaigns that drive product demand, adoption, and customer engagement.
- Competitive intelligence: Lead competitive analysis efforts to inform product positioning, go-to-market strategies, and innovation, ensuring our solutions remain ahead of the curve.
- Market insights: Stay ahead of industry trends, customer needs, and technological advancements to inform product development and marketing strategies.
- Performance measurement: Define and track key metrics to measure the effectiveness of product marketing efforts, adjusting strategies as necessary to achieve business goals.
- Cross-functional leadership: Serve as a hub of product and market knowledge, facilitating strategic alignment across product, sales, marketing, and customer success teams.
Is this opportunity right for you? We are looking for candidates who have:
- Experience: 2-3 years of product marketing or related experience in the data space, with a strong preference for those with experience in solutions marketing. Enterprise B2B SaaS and CDP industry experience is highly desirable.
- Technical understanding: Proven ability to comprehend and articulate complex data infrastructure concepts and strategic insights into market needs and customer pain points.
- Analytical and research skills: Skilled in conducting thorough market research, competitive analysis, and synthesizing insights to inform strategic decisions.
- Exceptional communication: Outstanding storytelling, writing, and presentation skills, capable of engaging both technical and business audiences.
- Collaborative spirit: Demonstrated ability to work cross-functionally, fostering collaboration and driving strategic alignment across diverse teams.
- Program management: Excellence in managing multiple projects and programs simultaneously, showcasing strong organizational skills, the ability to prioritize effectively, and maintain high-quality standards under tight deadlines.
Perks & Benefits
- We offer a holistic benefits package that includes comprehensive health care coverage, encompassing medical, dental, and vision, fully covered by the company for employees enrolled in our baseline plan. Additionally, we extend cost-effective sharing options for dependents, ensuring accessibility to necessary care for you and your loved ones while maintaining affordability for all. Our commitment to well-being also includes Mental health resources through Modern Health and pet insurance for our furry friends.
- A truly adaptable work setting with flexible time off, 11 paid company holidays, and quarterly mental health reboot days in a 100% remote environment.
- An ownership culture where individuals receive stock options and can fully participate in mParticle's success.
- 100% fully paid parental leave for all employees (12 weeks for the birth-parent & 6 weeks for the non-birth parent) and real encouragement to take that time to bond as a family
- Learning & Development yearly allowance for ongoing learning opportunities for employees
- Remote work allowance to ensure you're fully set up for success
The US base salary range for this full-time position is $160,000 - $175,000 based on location and level of experience + equity + benefits.PLEASE NOTE: Our hiring team will only ever reach out to you via an @mparticle.com email address. Any website purporting to be mParticle that isn't hosted at mparticle.com or a subdomain is phishing or a scam. If you believe you've been targeted with a phishing attack centered around a job at mParticle, please contact us at security@mparticle.com.
Posted on Mar 16, 2024.