Company
Bitazza
Location
RemoteThailand
About the job
Job Overview
We are seeking an innovative and driven Senior Product Marketing Manager to take the helm of our marketing initiatives for our crypto exchange platform. In this role, you will be at the forefront of strategizing marketing activities, driving user activation, and fostering deep user engagement. Your mission will be to develop user-centric strategies that resonate with our audience, promoting the unique propositions of our platform. You will play a key role in crafting compelling campaigns and initiatives that not only attract new users but also encourage active participation and sustained interest in our offerings. This position offers a unique opportunity to make a significant impact in the dynamic and evolving world of cryptocurrency and fintech, shaping the way users interact with and perceive our cutting-edge financial products.
Key Responsibilities
- Strategically lead and develop user acquisition marketing initiatives across various channels, including social media, content marketing, partnerships, and community building with a focus on the crypto exchange platform.
- Develop and manage end-to-end marketing campaigns and promotions, collaborating closely with internal teams and external partners for cohesive and impactful delivery.
- Implement data-driven strategies to optimize conversion rates, user retention, and overall platform growth, focusing on user-centric metrics and insights.
- Deploy A/B testing methods to continuously refine and optimize marketing strategies, campaigns, and user engagement, ensuring an adaptive and data-driven approach.
- Craft and implement a comprehensive content distribution strategy, tailoring engaging content across social media, blogs, newsletters, etc., to foster a consistent and compelling brand voice that maximizes reach and engagement.
- Align and prioritize the marketing plan in sync with the product roadmap, tailoring marketing strategies and campaigns to effectively support and highlight the product's current goals and key features at each stage of its development.
- Conduct market research on cryptocurrency trends, consumer behavior, and key players’ strategy, transforming insights into strategic actions to enhance our position in the cryptocurrency and fintech spaces.
- Regularly monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and identify areas for improvement.
- Collaborate with cross-functional teams, including product, creative, business development, and operations, to ensure marketing strategies are aligned with product roadmaps and user needs, enhancing user activation and engagement.
- Offer guidance and feedback to support the ongoing development and success of other marketing professionals.
Qualifications
- Bachelor's or Master’s degree in Marketing, Business Administration, or a related field.
- Proven track record as a Senior Marketing Manager or in a similar leadership role, with a seasoned experience in the crypto, Web 3, finance or technology sectors.
- Demonstrated ability to lead and inspire high-performing teams to achieve ambitious marketing goals.
- Exceptional analytical, organizational, and creative thinking skills with a results-driven mindset.
- Proficient in utilizing a range of marketing and analytics tools to inform decision-making and optimize campaigns.
- In-depth knowledge of emerging trends in the crypto and Web 3 industry, coupled with a genuine passion for the dynamic and evolving landscape.
- Outstanding communication skills, including the ability to articulate complex concepts in a clear and compelling manner.
- Success in driving user acquisition, retention, and growth in competitive markets, showcasing a history of achieving measurable results.
- Strong interpersonal and leadership skills, combining strategic thinking with methodical execution to achieve business objectives.
Core Competencies
- Agile & Adaptable: Values flexibility and practical solutions, adapts well to change, and prioritizes people over processes.
- Ownership: Proactive, responsible, and responsive to challenges, consistently exceeds expectations and drives positive change.
- Aspirational: Cultivates ambition and achievement, striving for excellence and believing in the potential of hard work and determination.
- Vision Focused: Dedicated to clear, measurable goals aligned with the company's vision, ensuring all tasks contribute to wider objectives.
- Strategic Foresight: Identifies trends, understands their impact, and adapts strategies for short, medium, and long-term business needs.
- Customer-Centric Approach: Focuses on understanding and meeting the needs of the crypto community, tailoring marketing efforts to resonate with target audiences.
- Innovative Mindset: Continuously seeks out and applies innovative marketing techniques and technologies relevant to the cryptocurrency and fintech space.
- Trend Analysis: Analyzes market trends, consumer behavior, and technology globally and regionally, adjusting strategies to market changes.
- Growth Mindset and Continuous Improvement: Sees challenges as growth opportunities, committed to continuous learning and skill enhancement.
- Results and Solution Oriented: Focused on achieving high-quality, efficient outcomes, this role emphasizes measurable results with a strong emphasis on ROI and impactful contributions to business growth.
Posted on Jan 22, 2024.