Welcome to the Founding PMM Start Kit 🎉
My name is Jason and I’m the founder of Productive PMM 👋 I’ve been in your shoes and I know how exciting 😁 and challenging 😰 the role of founding PMM can be.
You’re setting off on an awesome journey, and I want to help make it a bit easier.
This kit will give you a framework to help make sense of building a product marketing function from scratch, plus some of my favorite templates from the PMM Jetpack to help you get started quickly.
Let’s dive in!
First thing — let’s talk about the Founding PMM Flywheel 🔄.
Founding PMM Flywheel 🔄
There are dozens of product marketing frameworks out there on the internet, but I never felt like they were made for founding PMMs. For one, they include WAY to much stuff. Two, they don’t actually explain how everything works together.
I set out to create a framework that made the function of product marketing easy to understand and build.
Here’s a short video walking you through the flywheel (graphic included below).
/w=3840,quality=90,fit=scale-down)
Research
The gathering of market and customer insights to inform your go-to-market strategy.
Strategy
The decisions you make around how you’ll sell, win, and grow in your market.
Enablement
Equipping your company and customers with the messaging, content, and tools they need.
Campaigns
Creating marketable moments to promote new and existing products and features.
Your 5 Free Templates 🖐️
You also get free access to five of my favorite templates from the PMM Jetpack. You’ll notice that 4 of them align directly with one of the four pillars of the Founding PMM Flywheel.
Follow the links below to copy each template and watch a quick tutorial video.
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
That’s it for now. Over the next couple of week’s you’ll get a series of quick emails with helpful tips on how to use each of the templates above. And after that you’ll be subscribed to my weekly newsletter where I share practical product marketing examples.
If you have any questions or just want to say her, you can reach me at jason@productivepmm.com.
Cheers! Jason
PS.
If you find frameworks, templates, and examples like this helpful,
Jetpack members get access to a library of battle-tested templates and playbooks for founding PMMs, 1000+ real-world product marketing examples to inspire your work, practical how-to interviews with PMMs at the top of their game, and more.