Pera Wallet
About the job
About Pera Wallet:
At Pera, we are passionate about building the foundations of the decentralized future. Our vision is to bring the power of the Algorand ecosystem to every single person on the planet, allowing access to efficient, low-cost, secure, and green transactions for everyone.
Role Overview:
We are seeking a dynamic and experienced Product Marketing Manager to join our team to drive product marketing for Pera Wallet. The successful candidate will be responsible for developing and executing marketing strategies to promote Pera Wallet, engage and grow our audience, and enhance our brand presence across various channels.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to promote Pera Wallet and drive user acquisition.
- Plan and execute a marketing plan for new product releases and feature updates.
- Own and build analytics dashboards for event tracking, user reporting, and funnel analysis
- Create engaging content for marketing materials, including website copy, social media posts, email campaigns, and advertising materials.
- Manage all social media channels for Pera Wallet, including content creation, posting schedules, and community engagement.
- Monitor and analyze performance metrics to assess the effectiveness of marketing campaigns and adjust strategies accordingly.
- Collaborate across functional teams, including product development, and design, to ensure alignment of marketing efforts with product objectives.
- Stay up-to-date with industry trends and best practices in digital marketing and fintech to identify opportunities for innovation and optimization.
- Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers, to foster a strong community around Pera Wallet.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in product marketing, preferably in the blockchain, fintech or tech industries.
- Strong understanding of digital marketing strategies and tactics, including SEO, SEM, email marketing, and social media marketing.
- Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
- Proficiency in using analytics tools to track and measure marketing performance.
- Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills, with a strong attention to detail.
Benefits:
- Competitive salary
- Flexible work schedule
- Opportunity for professional growth and development
Additional Information:
At Pera Wallet, we are a fully remote company with team members across 8 time zones. We are always looking for new teammates who are passionate about the work we are doing. If you are interested in joining our talented team and contributing to our mission of decentralized finance, we encourage you to apply.
How to Apply:
Please submit your resume and a cover letter outlining your relevant experience and why you are interested in joining Pera Wallet to pravin.mishra@algorand.foundation.
NOTE FOR APPLICANTS
Pera Wallet is an equal opportunity employer. In accordance with applicable laws, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local laws of the country in which the applicant resides.
Please note that only shortlisted candidates will be notified. All information gathered will be treated in strict confidence and solely used for recruitment purposes.
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To protect the interests of all parties, Pera Wallet does not accept unsolicited resumes from a third party agency/ search firm recruiters. Any unsolicited resumes sent to any Pera Wallet employee, regardless of the means of transmission (email, social media, etc.) will become the sole property of Pera Wallet. Pera Wallet will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Posted on Mar 14, 2024.