PayJunction
About the job
We are seeking a Product Marketing Manager to develop and execute go-to-market initiatives to drive awareness, adoption and revenue growth for PayJunction. The ideal candidate will be responsible for having a deep understanding of our customers, their pain points and turning those into compelling narratives and value propositions. They will collaborate closely with cross-functional teams including product management, sales and marketing to effectively position and promote PayJunction’s products in the market.
Why PayJunction?
PayJunction is relentless and emphatical about helping others. We exist to drive the success of our partners. Specifically, the developers who connect to us, businesses who process payments through us, and all of our team members who work with us at PayJunction.
We believe dreams inspire people to start a business, and others to partner with them. While building dreams, entrepreneurs and business professionals will face many challenges along the way. We believe great partners can make all the difference.
We are your dream partner.
Your success is our success.
Our dream is to help you realize yours.
We exist to drive the success of our partners. We do this by fundamentally changing the way you transact with others. We just happen to make great payment systems. If you love helping others succeed, in a culture that celebrates perfecting your craft, consider partnering with us.
Location
PayJunction takes a Flex First approach to work environments. This means that our team members can choose to work from our Santa Barbara office or remotely from home. We ensure that everyone has the resources and equipment to work where they feel most productive. We trust our teams to make the best decision for their work environment. All PayJunction employees must reside in one of the following states: CA, IL, TX, MN, CO, GA, NY.
Mission
The Marketing Departments' mission is to drive the growth of our company by increasing awareness of our integrated payments solutions and SaaS platform among potential customers and partners, generating demand for our products and services, and building and maintaining strong partnerships with key industry players.
Vision
To become a leading marketing team in the Payments industry that drives sustained growth through innovative, data-driven marketing strategies. We aim to exceed customer expectations, amplify our brand's influence, and contribute to our company's mission by fostering a culture of creativity, collaboration, and continuous learning.
Responsibilities
- Go-to-Market Strategy and Success:
- Create comprehensive go-to-market plans and successfully launch all new products.
- Ensure a high success rate for new product launches measured by sales and market penetration.
- Work closely with cross-functional teams to align on product strategy and execute marketing initiatives.
- Content Creation and Engagement:
- Develop a consistent stream of compelling messaging and positioning for the product.
- Lead the development of marketing collateral and sales enablement materials.
- Aim for increased engagement KPIs on content over time.
- Customer Persona Development:
- Foster relationships with customers, gather feedback, and advocate for their needs.
- Conduct in-depth customer interviews to inform persona development.
- Develop detailed personas for the target audience.
- Market Positioning:
- Enhance brand perception/awareness in key markets.
- Conduct ongoing market research to inform product strategy and marketing campaigns.
- Regularly analyze competitor marketing strategy and messaging.
- Sales Enablement Effectiveness:
- Collaborate with sales teams to provide necessary tools, training, and resources.
- Implement sales enablement materials usage tracking.
- Administer regular sales team satisfaction surveys aiming for high satisfaction.
- Operational Excellence:
- Document new processes and identify improvements.
- Create and maintain a dedicated space for Product Marketing information and share with stakeholders.
Qualifications
- 3-5 years of experience in product marketing or related roles at a B2B company.
- Over 3 years of experience in payments or SaaS, with a preference for experience in payments and an understanding of ISVs/developers and merchants.
- Strong experience in the following areas: product launches, go-to-market strategy, product & market positioning, persona development, market research, and content creation.
- Demonstrated examples tied back to each of the specified areas, showcasing hands-on execution.
- Familiarity with Content Management Systems (CMS) for managing and updating web content.
- Knowledge of SEO best practices and familiarity with tools (e.g., Moz, SEMRush).
- Experience with email marketing tools and platforms for creating and analyzing campaigns.
- Knowledge of CRM systems (e.g., Salesforce) to manage customer data and track interactions.
- Basic understanding of graphic design principles and tools (i.e., Adobe Suite and Figma) for creating visually appealing content.
- Familiarity with marketing automation tools for streamlining and automating marketing processes.
- Experience working on small marketing teams with under 10 members, demonstrating the ability to work as an independent contributor.
- Degree in Marketing, Business, or related field, or equivalent professional experience.
About PayJunctionFounded in 2000 by three UCSB graduates, PayJunction has grown from a bootstrapped startup to a recognized and respected leader in the payments industry. PayJunction processes more than $8 billion dollars annually for thousands of businesses with solutions that make it easy to accept credit and debit card payments in-store, online, and on-the-go.
Our people-first culture values long-term relationships over short-term profits. Honesty and integrity are part of every interaction with partners, customers and employees. We foster a collaborative work environment, where creative ideas are welcomed, teams are inspired, and success is celebrated. PayJunction is a place where you can find experienced mentors and supportive friends who are committed to your growth.
Total Rewards Benefits
- Health, dental, and vision paid 100% by company for you and your dependents
- 401k with 6% match
- FSA and Dependent Care FSA
- Long-term & short-term disability coverage for you paid 100% by company
- 8 paid company holidays per year
- 2 paid floating holidays per year
- 1 paid volunteer day per year
- Paid Time Off
- Home office equipment stipend
- Quarterly “fun budgets” for team bonding events
- Opportunity to be part of a company that is changing a whole industry
- Opportunity for growth within the company
- Opportunity for remote, in-office, or hybrid work
Office Environment
- The opportunity to choose the work environment that best suits you - remote, in-office, or hybrid.
- All remote & hybrid team members can enjoy:
- Company-provided equipment for your home office
- An equipment allowance for home office essentials
- Free instructor-led yoga classes via Zoom
- The opportunity to work at one, 2020!
- Those who choose to come into the office can look forward to:
- Bright and open offices in downtown Santa Barbara
- Stocked snack kitchens
- Collaborative work spaces with Herman Miller chairs, height-adjustable desks, and a large 32-inch monitors
- Dog-friendly office
Company Values
- Build the Dream
- Put People First
- Value Long Term Relationships Over Short Term Profit
- Make it Simple
- Be Data Driven
- Own It
The base salary range for this role is $125-145k/year plus benefits. Actual base salary offered will vary depending on factors including but not limited to: education, experience, skills and qualifications.
PayJunction is an equal opportunity employer. We strive to create a work environment where people from all backgrounds and identities thrive. We firmly believe that more diversity and inclusion in our workforce creates a stronger team, product, and culture.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. PayJunction reserves the right to conduct background and/or credit checks on all of its potential employees.
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Posted on Mar 5, 2024.