Product Marketing Manager (Metaverse) | Bitazza

About the job

Job Overview

We are seeking a dynamic and skilled Product Marketing Manager for our Metaverse and products to spearhead the development of our marketing initiatives and plan the marketing strategy of our cutting-edge products. This role requires a unique blend of expertise in cryptocurrency, blockchain, Web3, and financial markets, along with a strong innovative mindset.

Key Responsibilities

• Lead marketing initiatives, campaigns, and activities with a clear end-to-end customer journey and marketing funnel, establishing and strengthening the ecosystem of both our metaverse and products.
• Collaborate closely with product management, business development, and the integrated marketing team to achieve customer acquisition and engagement goals.
• Develop product marketing strategies, test marketing product features, releases, and ad copy, as well as craft persuasive messages across various marketing channels.
• Implement a balance of creative and analytical thinking, ensuring best-in-class execution within a measurable and data-driven framework.
• Coordinate effectively with content leaders and the marketing team to lead successful product marketing communications.
• Leverage insights from research and analysis to inform game portfolio positioning, go-to-market plans, and creative assets.
• Assist with product strategy and roadmap development integrating consumer insights, market trends, and business objectives.
• Support market research and studies of our products to understand the unique value propositions for our targeted audiences. Translate technical details into clear, compelling advantages that resonate with the target audiences.

Qualifications

• 3-5 years of proven experience in product marketing within the cryptocurrency, Web3, and blockchain industry.
• In-depth knowledge of global investment, fintech, and consumerism trends.
• Thorough understanding of financial markets, cryptocurrency landscapes, key Web3 players, and the regulatory nuances inherent to the industry.
• Exceptional analytical, organizational, and creative thinking skills, coupled with a results-driven mindset.
• Outstanding communication and interpersonal abilities, complemented by the skill to craft visionary storytelling and compelling narratives.
• Proficient at bridging knowledge gaps and fostering understanding among diverse audiences. Demonstrates a strong capacity to effectively engage with and influence key stakeholders.
• Adaptive mindset and ability to thrive in a fast-paced, evolving environment.
• Bachelor's or Master’s degree in Marketing, Business Administration, or a related field.

Core Competencies

• Agile & Adaptable: Values flexibility and practical solutions, adapts well to change, and prioritizes people over processes.
• Ownership: Proactive, responsible, and responsive to challenges, consistently exceeds expectations and drives positive change.
• Aspirational: Cultivates ambition and achievement, striving for excellence and believing in the potential of hard work and determination.
• Vision Focused: Dedicated to clear, measurable goals aligned with the company's vision, ensuring all tasks contribute to wider objectives.
• Strategic Foresight: Identifies trends, understands their impact, and adapts strategies for short, medium, and long-term business needs.
• Innovation Implementation & Technological Savvy: Expertly blends innovative thinking with proficiency in modern technology, especially in cryptocurrency, Web3, and blockchain, to turn new ideas into competitive realities.
• Trend Analysis: Analyzes market trends, consumer behavior, and technology globally and regionally, adjusting strategies to market changes.
• Growth Mindset and Continuous Improvement: Sees challenges as growth opportunities, committed to continuous learning and skill enhancement.
• Results and Solution Oriented: Aims for high-quality, efficient outcomes in goal achievement.
• Emotional Intelligence: Manages personal emotions and understands others, building effective relationships.
• Ethical Judgment and Integrity: Maintains high ethical standards and integrity in professional conduct.