Latte Art Factory
About the job
Product Marketing Manager (All Genders, English, No German Required)
Calling all coffee lovers! Latte Art Factory is looking for an experienced Product Marketing Manager to elevate awareness of our innovative coffee equipment brand.
For nearly 30 years, we've established ourselves as a leading supplier of award-winning coffee solutions. We are looking for support as we rapidly expand the distribution of Latte Art Factory internationally (currently in 53 countries). You will be at the core of an exciting venture to take a successful company global.
Reporting to the Marketing Director and working closely with the product owner, sales and technical teams, you will establish and rollout processes for product, marketing and competitive intelligence. Additionally, you'll play a key role in introducing new products to the market and crafting strategic product communications. Your ability to leverage data effectively and communicate persuasively with well-articulated data points will be essential.
**Flawless communication in English is required for this role.**
As a Product Marketing Manager at Latte Art Factory, you will…
- Create compelling messaging and positioning to effectively communicate the value propositioning and benefits of our products to both resellers and coffee business owners.
- Lead creation and distribution of marketing collateral such as pitch decks, case studies, one-pagers, product proof points, blog posts, battle cards, product release notes and more.
- Architecting and executing short and long term go-to-market campaigns, connecting key narratives to product and feature launches.
- Identify customer problems and needs addressed by our products. Conduct thorough market research, comprehend customer needs, and identify target segments.
- Active management and further expansion of our global distribution business.
- Define product requirements based on market feedback, consumer and customer research and deep industry knowledge.
- Gather as much intelligence from the field and statistics to understand the impact our product has on coffee businesses. (working hand in hand with sales and partners)
- Involvement with event management to ensure that our product is represented, displayed and communicated effectively at tradeshows and events.
Your profile
We are a team of motivated, hands-on people who are invested in this venture and successfully navigate a fast-growth environment. We require support that is known for getting things done.
- Handles stress gracefully, excels under pressure and makes the life of the Marketing Director easier
- 5+ years of product marketing, product management or digital marketing experience
- Superb communication and storytelling skills, verbal and written **in English**
- Content creation experience is essential
- Empathy for the entire customer journey - from the first touchpoint in our branding efforts to ongoing engagement and communication around the product
- Analytical skills to parse data into stories, both internally and externally
- Ability to build relationships with colleagues and business partners across a cross-functional environment
- Bachelor’s or Master’s in Marketing or related discipline
Our offer to you
- Join a successful, solid family business with great ambitions for growth
- Enjoy 30 vacation days per year
- Work remotely by arrangement
- Be a part of a unique team, which works daily with passion and fun to reach ambitious targets
- Take responsibility and influence the development of a new venture from day one
- Diversified tasks and support for your personal development
To to considered for this position, please email a personalized message + CV (in English) to Lindsay [at] latteartfactory [dot] com. To expedite the process, please already indicate your earliest start date and salary expectations.
Get to know Latte Art Factory
- Website: https://latteartfactory.com/
- Instagram: https://www.instagram.com/latteartfactory/
- YouTube: https://www.youtube.com/channel/UCcnjPzw92neKpobakUMbVZA
- Awards: https://www.latteartfactory.com/blog/news/laf-bar-pro-makes-history-with-third-best-new-product-award-win/
Posted on Mar 1, 2024.