Vancouver, Canada
Three-time founding PMM who makes complex B2B products easy to buy. I've build product marketing from zero: positioning, messaging, launches, sales enablement, and competitive. 15+ years, from specialist to senior director, and still hands-on. I turn early traction into a repeatable go-to-market motion built to scale.
Gallery of interactive product tours on Visier's website, all of which I built. I pitched the idea, ran the pilot, and scaled it into eight tours, a playbook, and a team trained to build more, with the tours used across marketing and sales. They became the #1 lead source on the website and influenced $36M of pipeline in 2025. https://1drv.ms/b/c/b63548b1896b8e34/IQAk0XC2FEtkR6fw4j56kFPiATBPrupQo4bD6eSoSQksv88?e=JWdDHF
Product page from Visier's first generative AI offering. This is one artifact from a full launch motion which achieved $3m in pipeline/33 accounts in the first 6 months, on a target of $1M/10 accounts. https://1drv.ms/b/c/b63548b1896b8e34/IQDbLlO2apstRIgDOt0vn6XRATgrdmIzcNv6n4SPTbTZitg?e=ykAtxe
Buyer's guide for people analytics and HRIS leaders. I partnered with Visier's in-house thought leader, Ian Cook, to turn his people analytics operating model into a guide grounded in real customer outcomes. It was a key pillar of a content marketing campaign that contributed $900K in pipeline. https://1drv.ms/b/c/b63548b1896b8e34/IQA2lJt8vsuyQIquRikKbt-1AeX614gBJ6IrAUMvfVvWVkQ?e=st3KEX