Dallas, Texas, United States
I'm a B2B SaaS product marketing and GTM leader who turns complex, multi-product technology into clear positioning that buyers understand and revenue teams can use. At SourceWhale, I led six product launches and the shift from a point solution to an eight-module AI-native platform, spanning portfolio strategy, messaging, enablement, adoption, and expansion. My background in demand generation gives me a commercial lens: I care about where a product fits, why it wins, how we take it to market, and whether the work translates into growth.
Led the company and portfolio positioning that reframed SourceWhale from an outreach point solution into an AI recruitment platform, defining the ICP, differentiation, category narrative, and messaging architecture that informed the website and broader GTM. sourcewhale.com
Led the GTM and positioning for SourceWhale's expansion into CRM & ATS, taking the company into a major new product category and differentiating its AI-native approach against established recruitment platforms and newer AI-native competitors. sourcewhale.com/ats-crm/
Owned product marketing for the launch of SourceWhale's AI-powered Sourcing experience, translating a complex agentic search product into a clear customer problem, differentiated value proposition, launch narrative and GTM strategy. sourcewhale.com/sourcing/