Portland, Oregon Metropolitan Area
Product teams are shipping faster than ever, which means product marketing teams are launching more new products than they ever have. Meanwhile, nobody gives attention to the existing features and use cases customers are raving about. That’s where I come in — I help companies build or refresh their product marketing web pages and build campaigns around them. I’ve worked in B2B marketing for 10+ years, starting in content marketing, moving into product marketing, and eventually leading a marketing team. I loved product marketing so much, I “went back” to it — I’m currently the Director of Product Marketing at Cordial.
I repositioned PortPro to include “AI” into its core offering, without alienating the core reason someone would buy a platform like PortPro (to manage drayage operations). https://portpro.io/
Form Concierge is Chili Piper’s most popular product, but it’s more than “just webforms”. We needed to expand the positioning to include additional use cases, without alienating the reason why people buy it in the first place. https://www.chilipiper.com/products/form-concierge
“Concierge Live” was considered an add-on that most people didn’t need, until we uncovered a nugget that people who sell into “deskless buyers” love Concierge Live. Then we relaunched the product with new, hyperspecific messaging speaking to that audience. https://www.chilipiper.com/products/concierge-live