South Carolina, USA
Hi 👋 I'm Josh Chronister, 3x B2B solo product marketer and host of the On Messaging podcast. I've spent the past eight years helping sales-led SaaS platforms launch and grow across the U.S., Europe, and the Middle East. I'm based in Greenville, SC. Proud husband and father. Genuinely curious. Happy to travel long distances for a good mountain bike trail or cool bookstore.
Led end-to-end repositioning of Provet (new positioning, messaging, website, and brand.) This is the launch page - https://www.provet.com/next. Doubled median new-deal value within 8 weeks of launch ($80 → $165 MRR) and cut average sales cycle on closed-won deals down 43% (67 → 38 days). Quote from the Director of Sales, 1 week after launch, "Guys the inbound volume has been 🔥. Great conversations too. Must be the work of the new website and messaging. Great work!"
Buyer enablement page I built for the launch of the Provet MCP - https://www.provet.com/mcp-skills-library
Built a Product Marketing Charter when I first started as the solo PMM at Provet. This set the foundation for building the department from scratch - https://lnkd.in/p/ef6sWf3W