Braşov, Romania
I’m a product marketing manager focused on turning complex security workflows into clear, credible market narratives that sales teams can actually win with. I specialize in defining tight ICPs around real-world workflows, then building positioning, content, and enablement that aligns product, marketing, and sales around a single compelling narrative. The result is improved pipeline quality, higher win rates, and stronger product adoption. My background spans SIEM, XDR, MDR, IAM, and cloud security, with deep experience supporting both enterprise buyers and MSP go-to-market motions. I’ve led repositioning efforts, built competitive intelligence programs, and launched GTM initiatives that connect technical capabilities directly to business impact. My approach is simple: Define the workflow. Anchor the message in what the product actually does. Align every team around a true story the market is ready to believe. Doing this right builds the foundation for strong competitive positioning that simplifies every customer touch point.