United States
👋 Hi, I'm Alex!I'm a fractional product marketing leader with 12+ years of experience in driving growth for B2B companies across diverse sectors like healthcare, technology, SaaS, start ups, education, and HR. I help companies clarify their product positioning, launch with impact, and build high-performing teams. I blend strategic vision with hands-on execution, balancing quick wins with long-term success.What I bring to the table:✔️ Growth-driven leadership: My background in demand generation and growth marketing keeps my "product marketing eye" on generating revenue, building brand, and executing key go-to-market plays.✔️ Brand champion: Whether it’s speaking to a packed room of execs or crafting a compelling narrative, I know how to advocate for a brand.✔️ Team player (and builder): I thrive on creating strong connections across product, marketing, and sales, ensuring everyone’s rowing in the same direction.✔️ Leader and mentor: I’m all about empowering teams to stay focused, motivated, and collaborative—and seeing them succeed.✔️ Numbers-driven: I’m a pro at tracking ROI, spotting what’s working, and adjusting course when needed.I'm always up for a chat and am currently open to both fractional roles and full-time leadership opportunities in product marketing. Let's connect:https://calendly.com/alexvirden/30minOutside of product marketing, I run Twin Thrift Vintage, a vintage glass store. Check it out here: instagram.com/twin.thrift.vintage… more