Asking your employer to expense the Jetpack
So, you’re interested in the Jetpack.
If you’re here, you’re probably already convinced that the Jetpack can make an impact. But it does help to get your company to cover it. Click here to skip directly to an email template you can send your manager about expensing it.
Quick tips for asking your employer to expense the Jetpack:
- Check existing L&D or tools budgets. Many companies already have allocations for learning, training, or productivity tools — the Jetpack fits naturally in those line items.
- Position it as an investment, not a cost. Explain how the Jetpack accelerates onboarding, reduces trial-and-error, and helps you deliver measurable outcomes faster.
- Tie it to business objectives. Show how templates, playbooks, and examples from the Jetpack will shorten time-to-impact for product launches, messaging, and GTM programs.
- Emphasize knowledge sharing. Offer to document and share key templates and learnings with your team so the company benefits beyond you.
- Offer a simple ROI frame. A single faster launch or clearer positioning that increases conversion or reduces churn by a small percentage often pays for itself many times over.
- Be pragmatic about owners. If your manager asks which budget to use, suggest L&D, product marketing, or team enablement budgets — and offer to help with the paperwork.
Ready to make the ask?
Here’s a simple email template you can use.
Hey {Manager Name},
Quick ask — I’d like to purchase the Jetpack, a curated library of examples, templates, and playbooks tailored for founding and solo PMMs. It’s designed to help me move faster on positioning, launches, and GTM strategy, and provides proven frameworks.
Why it makes sense:
- It shortens time-to-impact by providing reusable templates and battle-tested examples.
- It’s an investment in the team’s effectiveness. It provides tools and playbooks that help everyone move faster and accelerate outcomes
- It supports current priorities like [insert relevant objective: e.g., improving launch velocity, clarifying product messaging].
The Jetpack is a yearly subscription of $250. Happy to provide an invoice or do the paperwork needed for finance.
What do you think?
Thanks,
{Your Name}
You’ve got this 💪
Asking for budget and resources shows that you’re focused on getting results and levelling up as a leader. If you want help tailoring the note above to your manager, or if your finance team needs an invoice, just let me know. I’m here to help.
jason@productivepmm.com