Torie

OLD: What’s your first name?

What’s your last name?

Reynolds

What’s your email address?

torier@mamava.com

What’s your LinkedIn profile?

https://www.linkedin.com/in/toriereynolds/

Respondent

Anonymous

Are you currently a founding or solo Product Marketer?

Yes. I'm the founding PMM and building the function from scratch

What excites you about working with an expert mentor and close group of peers?

What are the biggest challenges you currently face in your role?

There is a lack of clarity between product, marketing, and sales. The framework we currently use is not used by everyone and I don't think it's fully effective, especially as we're working on product roadmaps for the coming year. We also acquired another company last fall and are working on a rebrand, which includes repositioning our products and our product lines, and there isn't a clear path forward (from a single source) on how to move forward.

If accepted, are you able to commit at least 3 hours per week to the program?

Yes

The initial investment is $4000 USD for the 3-month cohort and included benefits. Does this work for you?

No. This is not something I can afford right now.Maybe. I need to explore expensing this with my company.

Submission time

Sep 3, 2026 1:35 PM

What do you hope to achieve by participating in this program?

A clear roadmap for both my role and my company on what product marketing should bring to the table, and templates and tools for success.

What is your primary reason for wanting to join this program?

There was a commercialization framework built for my role before I started back in March (the first Product Marketing role in the company). There was lack of clarity between Product, Marketing, and Sales, so they needed someone to come in and bring the products to life (and serve as a bridge between these teams), as well as take onus off of the executive team who were trying to do product marketing amongst their other responsibities. We've been using the commercialization framework that was developed by our exec team before I started, but I'm not sure its effective. We have a lot of balls in the air right now and I want to make sure we have a dialed framework with roles, responsibilities, and clarity moving forward. I also am such a nerd for product marketing, so I want to soak up all the intel I can to better myself, and ultimately my company!