Eilish

OLD: What’s your first name?

What’s your last name?

Hensman

What’s your email address?

eilish.hensman@atticus.tech

What’s your LinkedIn profile?

https://www.linkedin.com/in/eilish-hensman-159382186/

Respondent

Anonymous

Are you currently a founding or solo Product Marketer?

Yes. I'm the founding PMM and building the function from scratch

What excites you about working with an expert mentor and close group of peers?

What are the biggest challenges you currently face in your role?

The biggest challenges for me are the knowledge gap and lack of mentorship. I learn best through collaboration and conversation, so I'll need to look outside the org to build that knowledge and get PMM set up at Atticus over the next 2-3 months.

If accepted, are you able to commit at least 3 hours per week to the program?

Yes

The initial investment is $4000 USD for the 3-month cohort and included benefits. Does this work for you?

Submission time

Jul 22, 2026 12:56 AM

What do you hope to achieve by participating in this program?

Set up the foundations of a solid PMM function at Atticus. Specifically, I want to build the confidence to lead conversations that answer questions like: How should we bring a new product or feature to market? What does our audience actually care about? How does our product stand out in a crowded space? How do I build strong relationships across Product, Sales, Marketing, and Customer Success? How can PMM inform pricing and packaging discussions?

What is your primary reason for wanting to join this program?

We're planning to launch a lot of new capability over the next few years, and I want to tighten up how we launch and drive adoption of these efforts. I'd love the mentorship to upskill in this area, we don't currently have anyone in the business with this kind of experience. I'm focused on GTM, but I'm also trying to carve out a niche within it where I can add real, specific value to the business.