The PMM’s Guide to Interactive Demos

Course Materials

Thanks for joining my mini-course on Interactive Demos 🙌

I created this course to give PMMs a foundational understand of interactive demos:

What they are
What they’re important
Where to use them
And how to build them effectively

↓ Jump to the content

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Course Instructor:

Hey, my name is Jason 👋

I’m a product marketing coach and advisor. I also run a small interactive demo agency called Demo Dash where I build and manage interactive demos for B2B SaaS companies.

3-time founding PMM
Early Navattic customer
Navattic advisor

Work With Me Email me

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Sponsored By:

A special thanks our sponsor, Navattic 👏

Navattic is used by market leaders like Ramp, Dropbox, and Google Cloud to build high-converting interactive demos that feel just like your product.

If you’re looking for an interactive demo platform, definitely check them out.

Learn more

Course Content:

This mini-course is broken down into 5 chapters

Each chapter comes with free resources, all linked below:

Watch the full course recording (or keep scrolling for chapters)

This course is delivered in one 60-minute video. Watch the full recording or jump to specific chapters below.

Chapters:

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1. Buying is hard. Make it easier.

The shocking data about SaaS buying habits and what that means for your conversion rates.

Resources:

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2. What are interactive demos?

Why it pays to give un-gated product access and what to look for in interactive demo software.

Resources:

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3. Across the buyer journey

Where to use demos in your go-to-market with practical examples of over 15 different use cases.

Resources:

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4. Every good demo starts with a plan

A repeatable process for building and launching high-performing interactive demos.

Resources:

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5. Best practices for high-converting demos

10 practical tips for creating high-converting interactive demos every time.

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Q&A:

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In your opinion, do you think interactive demos still work for sales-led companies?

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Guided Videos/Screenshots OR Unguided Sandbox: Which one of these works out better if we still only have Figma prototypes of our product? Also, how are Guided Screenshot tours different from Figma Prototype views?

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What would you say are the best conversion tips/use cases if interactive demos are used by the sales team?

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“Do we want to show our entire tool on the website where competitors can see it?” How would you handle this question?

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Can you share other examples of how to organize Demo Centers by things like job roles, topic, etc?

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What are some common obstacles and best practices of teaching sales how to use interactive demos?

That’s a wrap!

I hope you found this course valuable. If you did, it would be great if you could share it with a friend by sending them this link → https://productivepmm.com/courses/interactive-demo-course

If you have any feedback, please shoot me an email at jason@productivepmm.com. I’d love to hear from you!

PS.

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Need help building interactive demos that convert?

Don’t let bandwidth keep you from increasing revenue. I can help you build, manage, and measure the impact of your interactive demos.

Book an inquiry call Learn more