Need help building interactive demos that convert?
Don’t let bandwidth keep you from increasing revenue. I can help you build, manage, and measure the impact of your interactive demos.
Can work with these tools:
Navattic, Walnut, Tourial, HowdyGo, Reprise
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I’ll build your interactive demos, so you can focus on everything else.
🚀
Implement new demos quickly with the help of an expert.
💰
Make the most of your interactive demo platform.
🔥
Keep your demos fresh and consistently make them better.
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Hey, I’m Jason 👋
I’m a product marketing coach, consultant, and former PMM leader at Klue, Chili Piper, and Uberflip.
I was an early adopter of interactive demos at Klue, where we used them in our website, product pages, launches, and sales enablement.
I saw first-hand, the difference they made in improving our buying experience. We saw 3x the level of engagement on interactive demos than we did with our product videos.
Since then I’ve been hooked! I’ve become an advisor to Navattic, teach other PMMs about interactive demos, and now, build them for B2B SaaS companies.
Why hire me vs doing this in-house
🧠
I can turn complex concepts into compelling stories.
Over my 10+ years experience in B2B SaaS product marketing, I’ve learned to quickly grasp complex products and translate them into compelling messaging and content.
📣
I work fast, so you can turn projects around quickly
My focus on interactive demos allows me to deeply understand this form of content and turn projects around much faster than a marketer building on the side of their desk.
🔍
I’ve been studying Interactive Demos for 2+ years.
I’m a student of interactive demos. I’ve been studying examples and best practices for 2+ years. I even took what I’ve learned and created a course for beginners.
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<script async type="text/javascript" src="https://static.senja.io/dist/platform.js"></script>Demo Examples
Product Page Embed
Built interactive demos for each of Klue’s product pages. Focus was on telling a story → highlighting pain, use cases, and desired outcomes.
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Feature Launch
Created feature demos like this for multiple product launches. Embedded in blog posts, landing pages, and used as enablement content.
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How we work together
Get a live first draft of your demo within a week of kickoff.
During our kickoff, I’ll work with your product and marketing team to understand your product, messaging, and key points of differentiation.
I start by creating a storyboard for your demo, including copy and screen capture concepts.
I then use your existing interactive demo platform to capture the necessary screens in your app. Access to your demo instance is required.
I then bring your storyboard to life with tooltips, callouts, and guides. I can also edit the UI if your demo platform supports it.
I assist in launching your tour on your website, specifically around best practices. I’ll also provide a walk-through video and messaging to enable your sales team.
Does not include actually implementing demos on your site. See FAQ for more details.
Only included in my monthly maintenance and reporting package.
I’ll review your performance metrics monthly and make recommendations to improve.
Only included in my monthly maintenance and reporting package.
When your app changes or improvements are needed, I’ll handle updating your demos.
I can build demos for every stage in your customer journey.
- Homepage
- Product Pages
- Blogs
- Review Sites
- Demo Center
- Outbound
- Email Nurture
- Product Launches
- ABM
- Webinar Follow-Up
- Internal Enablement
- Lead Follow-Up
- Champion Enablement
- Upsell
- Onboarding
- Documentation
- Product Launches
Get inspired! Check out my free swipe file with over 80 interactive demo examples.
Plans and Pricing
Pricing in USD
For multi-demo packages — buy in bulk and use when needed.
Single Demo
$1,495
For when you only need one demo to act as your self-serve product tour.
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<a class="ck-custom-button" href="https://offers.productivepmm.com/products/interactive-demo-pay-as-you-go?step=checkout" data-commerce>Start Now</a>5 Demos
$4,995
For small projects focused on product lines, industries, or personas.
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<a class="ck-custom-button" href="https://offers.productivepmm.com/products/interactive-demos-5-pack?step=checkout" data-commerce>Start Now</a>10 Demos
$7,495
Great for building an interactive demo center or demos for product launches.
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<a class="ck-custom-button" href="https://offers.productivepmm.com/products/interactive-demos-10-pack?step=checkout" data-commerce>Start Now</a>Included in all packages:
- Buy in bulk and build demos when you need them.
- Demos are generally 10-15 steps max.
- An audit of your existing interactive demos and best practice suggestions.
- Project kickoff call to align on your demo strategy, distribution channels, messaging, and key differentiators.
- A completed storyboard for each demo before we begin building.
- Launch support around website placement and other best practices.
- Enablement video and messaging for your sales/cs team.
Monthly Maintenance and Reporting
$1,995 / mth
Let me manage your interactive demo program.
- Unlimited demo updates as your product changes (1 request at a time)
- Monthly demo analytics and performance reporting.
- Suggest and implement improvements to optimize your demos.
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<a class="ck-custom-button" href="https://offers.productivepmm.com/products/interactive-demo-monthly-maintenanc?step=checkout" data-commerce>Start Now</a>Frequently Asked Questions
This service is ideal for B2B SaaS companies that want to make Interactive Demos a core part of their go-to-market strategy.
For example:
- A common content piece in product launches
- Demo centers based on things like use case, pains, templates, etc.
- Multiple demos across the website
- A staple in sales enablement content
You are able to invest at least $15K+ per year in your interactive demo platform + services.
This service is not ideal for companies that only want a single-demo or a sandbox environment for a sales demo use case.
After you purchase, we’ll schedule a 30-min kickoff call to discuss your needs and objectives. From there, you’ll get access to a system you can use to submit future project requests.
No. Think of it as buying demo credits. You can purchase multiple now and redeem them when needed.
My general rule is that each demo is no more than 10-15 steps. This is also a best practice since data shows this is the ideal length for engagement. I say this is a “general rule” because I am flexible and know that sometimes certain demos call for more steps. If you want a checklist-style demo that includes multiple sections, each section would be considered a separate demo.
I have a simple system you can use to submit demo project requests and see the status of existing projects. We work together mostly via email, but can schedule ad hoc calls when needed. I also use Loom to share progress updates and answer more in-depth questions.
This really depends on the complexity of your website and how you want to implement your demos. For simple implementations, especially when adding multiple demos to a demo center over time, I can handle it for you. But everyone’s website is unique, so I will want your web developer to help implement the first couple of demos or help troubleshoot more complex setups. That said, I will always provide best practice advice and suggestions on how to implement demos on your website.
You can expect to invest 1-2 hours at the start if we need multiple kick-off calls. But from there you should only need to invest 30-mins to 1-hour per demo. Mainly for sharing and relevant positioning and messaging materials, and reviewing my work.
I’ll need a access to your interactive demo platform and a demo instance of your product (ie. something I can use to capture screens.) I also welcome as much existing product marketing related content you can give me as it helps me better understand your product and positioning.
No. You’ll need your own Interactive Demo platform. If you don’t have one, I’m happy to help you find one.
I can pretty much work with any platform, but I’m particularly confident with Navattic, Walnut, Tourial, and HowdyGo.
With my monthly maintenance and reporting package, you can use my request portal to submit unlimited demo update requests as thing change in your product.
If you need more demos within a given month, just let me know. We can work out a per demo rate that works for you.
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Take My FREE Interactive Demo Course
I created a free micro-course that teaches product marketers how to build effective interactive demos. If you’re looking to level-up your demos and get tons of inspiration, definitely check it out.
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