Bitrise
Product Marketing Manager - EMEA Based
Bitrise · EMEA · 1 hour ago · 22 applicants
- Remote Matches your job preferences, job type is Full-time. Entry level
- 201-500 employees · IT Services and IT Consulting
About the job
At Bitrise, we’re improving how mobile products are developed and deployed for thousands of customers around the world. We’re product-led through and through: many of our customers signed up, evaluated, and purchased Bitrise unassisted. And continue to grow organically with us.
We’re looking for a Product Marketing Manager with experience in developer tooling to develop, drive, and iterate on GTM processes, strategies, and execution across the entire customer journey. This means working cross-functionally with Product, Marketing, Sales, and Customer Success to create and evolve compelling and descriptive ICPs, personas, positioning, and messaging that create new demand and cohesion across the customer lifecycle.
Along the way, you’ll experience tremendous growth in the company, customers, and your personal career, as you develop a deep - and marketable - understanding of the particular context we operate in: rapidly scaling business-critical PLG developer tooling, mobile engineering, and all the quirks and peculiarities associated with that.
Your Responsibilities:
- Create and evolve our Positioning Strategy and Messaging.
- Have a deep understanding of the different customers’ and user personas' needs and how we solve them to define creative briefs and go-to-market plans for our product initiatives effectively.
- Regularly collaborate with stakeholders from across the business, including product, marketing, sales, and other teams, to build and execute go-to-market strategies (pricing, positioning, promotion).
- Collaborate with creative teams to create compelling product marketing assets (such as landing pages, campaigns, and sales collaterals) that will be used across different teams, channels, and audiences.
- Define goals, coordinate product launches, and measure post-launch impact.
- Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
- Experiment, make mistakes, learn from them, and improve
Your key challenges, measures and outcomes in the first 6 – 12 months:
- Gain a deep understanding of our product, value proposition and customer needs
- Partner up with multiple Product Value Streams and partner with Product Managers to develop Go-to-Market strategies for new product introductions
- Collaborate with GTM stakeholders to improve our messaging and deploy and improve associated content
- Set goals and track organic traffic and conversion as well as product/feature adoption metrics as a measure of success for the various GTM campaigns you deploy
Your Competencies & Skills:
- 3+ years of experience in tech-heavy B2B SaaS
- Have demonstrable value and outcome-driven product and solution marketing experience
- Know how to market complex products to both technical and non-technical buyers
- Have expertise in product marketing tactics with the ability to demonstrate success in positioning and launching new features and products
- Excellent written and verbal communication skills with customers and various levels of internal stakeholders, from senior leadership to individual members.
- Team player abilities with strong interpersonal and collaboration skills.
- Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.
Posted on Mar 11, 2024.
Product Marketing Manager, EMEA
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Applicants for this job
- 30Applicants
- 30Applicants in the past day
Applicant seniority level
- 7 Senior level applicants
- 6 Entry level applicants
- 5 Manager level applicants
- 2 Director level applicants
Applicant education level
- 46% have a Bachelor's Degree (Similar to you)
- 38% have a Master's Degree
- 17% have a Master of Business Administration
Applicants are in these locations
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The latest hiring trends.
- 146
- Company-wide
Total employees
2 year growth
28% decrease
Date
Number of employees
Percentage change
April 2022
202
May 2022
226
12% increase
June 2022
235
4% increase
July 2022
244
4% increase
August 2022
251
3% increase
September 2022
265
6% increase
October 2022
257
3% decrease
November 2022
245
5% decrease
December 2022
236
4% decrease
January 2023
232
2% decrease
February 2023
236
2% increase
March 2023
235
0% neutral
April 2023
233
1% decrease
May 2023
231
1% decrease
June 2023
210
9% decrease
July 2023
179
15% decrease
August 2023
170
5% decrease
September 2023
169
1% decrease
October 2023
168
1% decrease
November 2023
168
0% neutral
December 2023
166
1% decrease
January 2024
157
5% decrease
February 2024
149
5% decrease
March 2024
147
1% decrease
April 2024
146
1% decrease
Median employee tenure ‧ 2.5 years
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About the company
IT Services and IT Consulting 201-500 employees 146 on LinkedIn
Bitrise is a mobile DevOps platform build around industry-leading mobile CI/CD and DevOps tooling. Bitrise ensures confidence, velocity, and continuous improvement across the entire cycle of app value creation, delivery, and realization.
On Bitrise, teams easily release and maintain high-quality apps through automation, rapid iteration, and improvement in the development process. As a result, apps deliver more impact for the business, while teams scale quickly and efficiently.
Founded by mobile developers, Bitrise is trusted by more than 6,000 mobile product organizations worldwide, including Rakuten, WISE, Bose, Virgin Mobile, Grindr, Compass, Mozilla, Philips Hue, and Marks & Spencer. Bitrise now counts 200+ people across continents, and has raised close to $100M in funding to date from investors like Insights Partners, Partech, Y Combinator, and more. …
Diversity, equity, and inclusion
Bitrise stands behind the advancement of women and other underrepresented groups in STEM fields. Every year, we participate in Girls' Day, an initiative by the Association of Hungarian Women in Science, with the goal to encourage young women to pursue a career in technology as an exciting possibility. Diverse hiring practices are also part of our CSR and diversity initiatives at Bitrise. …
Environmental sustainability
In a remote working environment, one of the best ways to stay healthy and motivated is with physical activity. At Bitrise, not only do we care about the mental and physical health of our employees, but we also care about the environment and reducing our environmental impact. Through a virtual event for our employees that promoted walking, and with a donation to EcoMatcher NGO, Bitrise helped to plant an entire forest in South America — which helped to offset our carbon footprint and meet our CSR goals. …
Social impact
As news broke of the horrific Ukrainian war in 2022, our colleagues at Bitrise set up a poll where we chose Age of Hope as a charity partner to support Ukrainian refugees. We closed a successful fundraising campaign with the end result of donating 11 636 220 HUF ($33,400 USD in total) within 7 days. …
Work-life balance
At Bitrise, we care and we help each other become better. We acknowledge and foster our own social responsibility — and we also understand that embodying our values doesn’t stop when we finish work. At Bitrise, we encourage employees to give back to their communities. Bitrise employees get 2 days off every year for volunteer work. …
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