Toronto, Ontario, Canada
I'm a senior B2B product marketer who takes technically complex products in undefined categories and makes them obvious to buyers. Seven years across cybersecurity, PLG SaaS, intelligent document processing, and workflow automation, including a stretch as fractional Head of PMM building the function from scratch for multiple early-stage security and dev-tools clients. My strongest work happens where the category is super confusing and someone has to decide what the company is actually selling. PMA Positioning certified at Masters level, Top 100 PMM Influencer 2025.
Positioning & Category Creation Vorlon — Positioning, Category Definition & Messaging Built the positioning and category narrative for a seed-stage API/identity security product as fractional Head of Product Marketing at OneGTM Lab. Defined the category, sharpened the ICP/problem narrative, and developed the messaging hierarchy to differentiate the product from adjacent security solutions.
Product Marketing & GTM Vue.ai — Product Launch, GTM & Adoption Led product marketing for Vue.ai’s enterprise AI/IDP product, spanning positioning, GTM, website launch, sales enablement and adoption. Built the messaging and launch strategy that contributed to 90%+ product adoption, 10M+ documents processed, and 3x faster ingestion, while supporting expansion into enterprise accounts.
Thought Leadership & Community Behind the Brief — B2B Product Marketing Podcast Creator and host of Behind the Brief, a B2B product marketing podcast featuring PMMs, founders and GTM leaders. I use the podcast to unpack the real strategic decisions behind positioning, launches, GTM and building marketing functions, while building a global network and community of marketers.