Katie

OLD: What’s your first name?

What’s your last name?

McMorrow

What’s your email address?

katie.mcmorrow35@gmail.com

What’s your LinkedIn profile?

linkedin.com/in/katie-mcmorrow-13606318b

Respondent

Jason Oakley

Are you currently a founding or solo Product Marketer?

Yes. I'm the founding PMM and building the function from scratch

What excites you about working with an expert mentor and close group of peers?

What are the biggest challenges you currently face in your role?

Two stand out right now: 1) I need to get everyone on the internal team on board with this new function - what PMM is, why it matters, and how it supports other parts of the company. 2) There hasn't been a marketing function before; the whole team was made up of developers, product managers, and customer success only. I think the biggest challenge will be building the basic marketing foundation for this org while tracking metrics/effectiveness. And - no sales team (I pointed out earlier my background is in sales enablement...).

If accepted, are you able to commit at least 3 hours per week to the program?

Yes

The initial investment is $4000 USD for the 3-month cohort and included benefits. Does this work for you?

Submission time

Aug 23, 2026 2:04 PM

What do you hope to achieve by participating in this program?

Confidence, ideas, industry insights. I think of myself in "sponge" mode right now - looking to absorb everything I can.

What is your primary reason for wanting to join this program?

I'm a solo founding PMM at a startup. My PMM background is primarily in Sales Enablement. A few months ago, I left my previous company to join a startup that has no marketing, let alone product marketing. This is a big stretch for me, as I'll start dabbling in parts of the role that I'd only watched or supported. I'll lead the creation of the entire marketing structure at a time when the company is still finding its footing. I don't have internal peers to lean on; joining this coaching cohort would help me see how other PMMs operate efficiently in their industries. I've found myself in a wild, crazy opportunity, and I just hope to learn.