Laura

OLD: What’s your first name?

What’s your last name?

Ritschard

What’s your email address?

lritschard@pcnametag.com

What’s your LinkedIn profile?

linkedin.com/in/lritschard

Respondent

Anonymous

Are you currently a founding or solo Product Marketer?

Yes. I'm the founding PMM and building the function from scratch

What excites you about working with an expert mentor and close group of peers?

What are the biggest challenges you currently face in your role?

My role is incredibly unique to the organization and it often butts heads with the PM (rightfully as we have a lot of overlap). I'm also facing the challenge of how I grow within an organization that has previously not seen this role as beneficial to the organization (granted they now see and understand it, but not how it grows as a dept).

If accepted, are you able to commit at least 3 hours per week to the program?

Yes

The initial investment is $4000 USD for the 3-month cohort and included benefits. Does this work for you?

Submission time

Aug 13, 2026 2:10 PM

What do you hope to achieve by participating in this program?

I'm hoping to level up my game and truly understand the PMM world from different lenses. When a new opportunity opens for me to explore, I want to be sure I am knowledgable about all sides of the role in different facets and not just from the perspective of an eCommerce org.

What is your primary reason for wanting to join this program?

I am a founding PMM for an eCommerce organization who just launched our first ever SaaS product into the market (August 12). With PMMs sitting heavily in tech, I want to learn all of the things I can about being a PMM in the SaaS world. I also think sharing my knowledge as a PMM in eCommerce could bring a unique perspective to the group. Additionally, I would eventually like to move into a tech organization so understanding this role in that capacity is important to my overall growth.