Wondering where I can help?
Ask me questions on any of the product marketing topics listed below 👇
Categories:
Research | Positioning | Launch | Enablement | Team Building. |. Career
Research
VOC Research
- Sourcing interview candidates
- Planning customer interviews
- Asking the right questions
- Looking for insights in reviews, call recordings, etc.
Analyst Relations
- Making the most of your Gartner and Forrester relationship
- Use inquiries effectively
- Prepping for a briefing
- Submitting a Wave or Magic Quadrant application
Competitive Intelligence
- Building a CI program
- Competitive research and intel collection
- Building battlecards, comparison pages, and other competitor-specific content
- Internal competitive enablement
- CI software vendor selection
Win-Loss
- Running a win-loss program
- Building interview guides
- Win-loss strategy and alignment
- Developing content from win-loss insights
- Win-loss vendor selection
Positioning
Positioning
- Auditing existing positioning
- Creating a positioning canvas
- Positioning best practices
- Getting internal alignment on positioning
- Running internal positioning workshops
Messaging
- How to craft core messaging for your company / product
- Creating launch-specific messaging
- Messaging best practices
Personas
- Persona research techniques
- Developing personas and persona documentation
- How to use personas in your marketing
Segmentation
- Developing your ideal customer profile
- Creating a segment-specific go-to-market plan
Launch
Launch Planning
- Developing a launch committee
- Implementing a launch tiering system
- Creating a launch plan
- Coordinating internal stakeholders
- Running effective launch committee meetings
- Goal setting and KPIs
Go-To-Market
- Segmentation and targeting
- Launch-specific positioning and messaging
- Campaign planning and execution
- Content development (case studies, web pages, demo videos, interactive tours, articles, gifs, etc.)
- Employee advocacy on social media
Enablement
Content Creation
- Content development (decks, one-pager, case studies, web pages, demo videos, interactive tours, articles, gifs, etc.)
- Developing compelling copy when you’re not a trained copywriter
- Tips, tools, and best practices for designing yourself or outsourcing
- Developing content and messaging with the help of sales
Managing Requests
- Building a system to manage internal requests from sales
- Avoiding burnout from ad hoc requests
- Priority alignment with cross-functional teams
Internal Marketing
- Driving adoption of content and messaging
- Testing and iterating messaging and content
- Creating an internal newsletter
- Sharing work in progress
- Increasing awareness of product marketing
- Creating a PMM Charter
Training
- Creating enablement training plans
- Working with sales enablement teams
- Planning and running effective sales and CS trainings
Team Building
Hiring
- Asking for headcount
- Building a PMM job description
- Knowing what interview questions to ask
- Choosing the right candidate assignment
- What to look for in a strong candidate
Onboarding
- Developing an effective onboarding plan
- How to set new PMMs up for success
Managing People
- Running effective 1-on-1s
- Having tough development conversations
- Creating employee success profiles
- Running quarterly or annual reviews
Working Cross-Functionally
- Creating a PMM Charter
- Building strong relationships with key cross-functional stakeholders
- Handling interpersonal conflict
- Repairing damaged relationships and reputation
Career
Finding / Switching Jobs
- Breaking into product marketing
- Creating an effective resume and cover letter
- Optimizing your LinkedIn profile
- Personal outreach techniques
- Interview prep
- Assignment preparation
- Asking for a raise or promotion
Professional Development
- Developing leadership skills
- Strategic thinking and frameworks
- Building your personal brand
- Public speaking
- Writing on LinkedIn