About the job
We are a leading AI and Consulting Partner of Amazon & Salesforce obsessed with helping our customers transform their contact centers with AI Powered Experiences. Our expertise spans across the Amazon ecosystem with Amazon Connect, Lex & Contact Lens and Salesforce ecosystem with Service Cloud Voice, Einstein Bots and Digital Channels, Service Cloud, Field Service, CPQ, MuleSoft, and Einstein Analytics. We are experts in building experiences grounded in data that transform and optimize the employee and customer journey.
What sets NeuraFlash apart?
At NeuraFlash, our people form the core of our business and the soul of our brand. We hire individuals who inspire us and look at challenges as opportunities to create innovative solutions. You'll be provided with ongoing education and development opportunities via our Salesforce Partnership Program and mentorship programs created for our aspiring leaders. NeuraFlash is on the forefront of cutting-edge technologies and we understand by investing in you, we're investing in ourselves!
NeuraFlash is actively seeking a leader and versatile Senior Product Marketing Manager for our Amazon Web Services (AWS)/Amazon Connect practice. In this role, your responsibilities will encompass more than just content creation; you'll own the AWS marketing strategy to generate more pipeline, broaden our footprint with AWS employees and customers, and ultimately play a key role in becoming THE partner to dominate the Amazon Connect and Generative AI space.
You'll also play a pivotal role in providing event support, communications assistance, and executing paid advertising campaigns. Your mission? To drive pipeline by expanding our digital presence, enhancing brand recognition, growing our subscriber base, and generating valuable leads through both organic and paid strategies.
We're on the lookout for someone who knows the AWS partner ecosystem and thrives in a fast-paced environment, learns quickly, excels at simplifying complex topics for our audience, and executes tasks effectively. While storytelling skills and a passion for words are important, a strong sense of curiosity and the ability to convey intricate concepts in engaging ways are equally essential. If you possess these qualities and are ready to support content, events, communications, and paid advertising, we want to hear from you!
- Develop and lead the strategic planning, execution, and optimization of advanced paid advertising campaigns across multiple platforms, including Google Ads, LinkedIn Ads, and other relevant channels, ensuring alignment with the organization's overarching objectives and target audience
- Spearhead the development, management, and execution of a sophisticated, data-driven content marketing calendar in collaboration with the content marketing team, with a focus on the AWS practice. Continuously assess and refine content strategies for maximum impact
- Champion cross-functional collaboration by working closely with various teams to produce high-impact and persuasive content, marketing collateral, and research materials This includes but is not limited to crafting blog posts, case studies, webinars, one-sheets, ebooks, white papers, and other content formats that effectively convey complex concepts to diverse audiences
- Demonstrate an exceptional ability to grasp intricate subjects and adeptly transform them into captivating content pieces suitable for distribution across multiple channels
- Formulate, research, compose, and orchestrate weekly blog content that not only captivates but also enhances the value proposition, while employing advanced SEO content strategies to drive organic traffic
- Collaborate extensively with the sales team to develop and execute monthly campaigns aimed at generating leads, increasing subscribers, boosting feature adoption, raising awareness, and achieving other critical performance metrics. This should involve creating various content types, such as blogs, video scripts, whitepapers, case studies, infographics, guides, etc., all optimized with SEO best practices
- Lead the daily generation, editing, publication, and dissemination of compelling content across social media platforms, maintaining a consistent and engaging online presence
- Provide valuable assistance in the creation of strategic documents and assume additional ad hoc marketing responsibilities as needed, leveraging your extensive experience and senior-level expertise
- BA/BS degree
- 5+ years experience in digital marketing
- Portfolio of article contributions related to the technology industry
- Expert of keyword research tools and the ability to conduct effective keyword research for paid search campaigns (e.g., SEO and SEM) is essential
- Proficiency in crafting SEO-driven content
- 3+ years experience with various paid advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others. This should include proficiency in creating, managing, and optimizing ad campaigns on these platforms.
- Proficient writing and editing skills
- Experience working with AWS technologies
- Energetic and proactive, thriving in a dynamic startup environment
- A sincere enthusiasm for translating intricate subjects into engaging narratives
- Strong organizational skills, with the ability to execute tasks efficiently and meet tight deadlines
Bonus Points (but not required):
- Certifications from platforms like Google Ads
- Personal blogs, article contributions, or a personal YouTube channel demonstrating your ability to understand complex topics and transform them into engaging content
- Active and engaging social media profiles (LinkedIn, Twitter, Facebook, etc.).
- Proficiency in photo and video production/editing using tools like iMovie, Adobe products, or Apple products.
- Experience with the Adobe Suite
What's it like to be a part of NeuraFlash?
- Remote & In-Person: Whether you work out of our HQ in Massachusetts, one of our regional hubs, our India office, or you're one of over half of our NeuraFlash Family who work remotely, we're focused on keeping everyone connected and unified as one team.
- Travel: Get ready to pack your bags and hit the road! For certain roles, travel is an exciting part of the job, with an anticipated travel commitment of up to 25%. So, if you have a passion for adventure and don't mind a little jet-setting, this opportunity could be your ticket to exploring new places while making a positive impact on clients.
- Flexibility: Do you have to take the dog to the vet, pick up the kids from school, or the in-laws from the airport? We know that a perfect 9-5 isn't possible. So you have to jump out to do any of those, no problem! We build a culture of trust and understanding. We value good work not the hours in which you get it done
- Collaboration: You have a voice here! If you work with a team of smart people like we do, it's a no-brainer to take suggestions and feedback on how to keep NeuraFlash thriving. Our executive team holds town halls & company meetings where they address any suggestions or questions asked, no matter how big or small.
- Celebrate Often: We take our work seriously, but we don't take ourselves too seriously. Whether it is an arm wrestling contest, costume party, or ugly holiday sweaters our teams love to have fun. And while we work hard, we don't forget to slow down and celebrate the big things and the small things together.
The "Flashy" Perks:
- Be in the right space: Work at the forefront of AI & Innovation on the Salesforce Platform.
- Growth: In 2021, we grew our team by close to 90%, and we plan to do the same again this year! There's no limit to where your career at NeuraFlash can go.
- L&D Program: We are invested in your success. This program was built to help our employees advance in their career in Salesforce and at NeuraFlash.
- Mentorship Program: Each new team member is assigned a mentor to help them acclimate at NeuraFlash.
- Monthly & Weekly Socials: We hold monthly & weekly virtual socials to have more opportunities to be together.
- Company Retreats: This looks a little different in the age of COVID-19 but we gather the entire company twice a year to share stories & visions for NeuraFlash.
Location: NeuraFlash strives to provide you with the flexibility to work in the location that makes the most sense for your lifestyle. For those that prefer an office setting, this role may be based in any of our hub locations within the United States, and India. If you prefer to work from your home, we can accommodate remote locations anywhere in the United States for our U.S. based employees, anywhere within British Columbia and Ontario for our Canadian employees, and anywhere within Colombia for our Colombian based employees!