UpGuard
About the job
**Who are we?**UpGuard’s mission is to protect the world’s data. We obsessively seek elegant, robust ways to enable our customers to be better at cybersecurity. The world’s largest, fastest-growing, and most innovative companies leverage our security expertise and software to automate what were once laborious, spreadsheet-driven processes. UpGuard has a unique voice in cybersecurity, with our research prominently featured in publications such as The New York Times , Wired , and Techcrunch . The Marketing team drives UpGuard’s growth, positioning us as a category-leading security solution .
**Why are we hiring this role?**As our Senior Product Marketing Manager, you will be pivotal in driving the launch and adoption of UpGuard’s products. You’ll advocate for the features that delight our users and drive our growth, creating messaging and campaigns to launch them. You will oversee the creation and execution of product launches and strong competitive positioning, keeping UpGuard front and center in the minds of industry analysts and the market.
In This Role You Will
- Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth.
- Be the expert on UpGuard’s products and know why customers love them, turning that insight into concise user and buyer personas.
- Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience.
- Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as Product, Sales, and Customer Success.
- Position UpGuard as a market-leading solution with industry analysts such as Gartner and Forrester.
- Help shape the product marketing function by defining processes and new ways of working.
What do we need from you?
- 4+ years of product marketing experience in a high-growth environment.
- A passion for connecting with customers and understanding pain points.
- You love getting your hands dirty - to get a campaign moving, you’re happy to mockup a landing page for a designer to polish, create screen recordings, and write your own copy.
- You're comfortable presenting UpGuard’s products to C-level execs and industry analysts.
- You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, Intercom, and Mixpanel to drive decision making.
What would give you an edge?
- A strong grasp of cybersecurity.
- Experience with product-led growth.
- You're comfortable in Excel/SQL.
- Experience at a growth-stage tech company.
What's in it for you?
- Hybrid or Remote: you choose. While we have offices in Sydney & Hobart, we don’t mandate how often you need to be there. We focus on what you deliver, not where you deliver it from.
- Rapidly growing user base: Work directly with some of the world’s largest, fastest-growing, and most innovative companies.
- Interesting problems, at scale: Deeply explore the ever-evolving world of cybersecurity, with a platform processing billions of data points daily.
- Impact: Influence the direction and design of projects that push the boundaries of your field and see the impact of your work daily.
- Be part of an energetic team: Our team is highly collaborative, fostering a positive work environment that encourages creativity and innovation.
- We value work-life balance: We recognize the importance of maintaining balance and provide a supportive work environment that allows you to prioritize your personal life and well-being.
- Generous reward: We offer a competitive salary + equity
- Great perks: You won’t find table tennis tables or office mandates - we prefer to offer perks that support your overall well-being - including a lifestyle allowance, well-being program, WFH budget, personal learning & development budget, generous leave benefits, and plenty more!
UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, DC or NV .
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
Posted on Feb 14, 2024.