About the job
About UsTens of millions of Americans are unable to manage their chronic conditions with commercial medications. Using specialized compounded formulas tailored for individual patient needs, Henry helps people who have been left behind by the commercial market, all while remaining easy, accessible, and affordable. Our customers get access to the care they need, and save thousands of dollars on out-of-pocket healthcare expenses per year!
Enjoy the casual culture, remote-first workplace, and generous PTO/benefits!
Apply today to make a direct, daily impact in one of the fastest-growing startups in the country!
Position OverviewAs a Senior Product Marketing Manager at Henry Meds, you will play a pivotal role in shaping the success of our products in the market. This role does not involve writing user stories or managing engineering backlogs but focuses on developing and executing go-to-market strategies, coordinating product launches, conducting product and marketing research, and fostering collaboration between our product and marketing teams.
- Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies for our products, ensuring alignment with company goals and customer needs.
- Product Launch Management: Lead and coordinate product launches, including creating launch plans, timelines, and ensuring smooth execution across multiple teams.
- Product and Marketing Research: Conduct thorough market research, competitive analysis, and customer insights to inform product positioning, messaging, and marketing strategies.
- Collaboration and Liaison: Act as the primary liaison between the product and marketing teams, facilitating communication, and ensuring that marketing efforts align with product capabilities and customer benefits.
- Content Development: Work closely with the content and creative teams to develop compelling marketing collateral, including product presentations, sales enablement materials, general marketing copywriting, and customer-facing content.
- Market Feedback: Collect and analyze feedback from customers, sales teams, and other stakeholders to iterate on product positioning and messaging.
- Metrics and Analysis: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and provide actionable insights for continuous improvement.
- Manage Cross-Functional Collaboration Efforts: Project manager for projects that require collaboration across product, marketing sales, customer support, and other departments to ensure a unified approach in delivering value to customers and achieving business objectives.
- 5+ years of experience in product marketing or growth product management, with a proven track record of successful product launches.
- One year of experience in DTC product marketing.
- Strong understanding of both product development and marketing processes.
- Exceptional communication and presentation skills.
- Analytical mindset with the ability to leverage data for decision-making.
- Highly collaborative with the ability to work effectively in cross-functional teams.
- Excellent project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Experience in early stage, fast-growing startups
Nice To Have
- Comfortability with BI tools like Looker or Tableau
- Experience with Product Marketing analytics platform (Heap, Mixpanel, Amplitude)
- One year of experience in digital health/telehealth product marketing.
- Experience in AB testing with DTC-sized marketing campaigns and CRO
Henry Meds Offers
- Comprehensive Healthcare: Platinum PPO Healthcare + Vision & Dental coverage (Henry covers 99% for employees and 50% for their qualified dependents)
- Financial Security: 401k with matching contributions beginning on your first day
- Work-Life Balance: Unlimited PTO (four weeks minimum)
- Flexible Work: Fully remote position with occasional travel
- Impactful Work: Engage in rewarding work as part of a fast-growing brand that helps thousands of people every day
- Equal Opportunity: Henry Meds is committed to fostering an inclusive work environment, free of discrimination and harassment, where diversity is celebrated and everyone can belong
- Please note - light travel may be needed for Henry Meds employees (approx 5-10% annual.)
Equal Opportunity StatementHenry Meds is committed to promoting an inclusive work environment free of discrimination and harassment. We value a diverse and balanced team where everyone can belong.
Please note that Henry Meds cannot provide sponsorship at this time. Applicants must be legally able to work in the US without sponsorship.