StatusPRO
About the job
About StatusproJoin StatusPRO in creating the next level of sports and gaming entertainment. Founded and developed by former professional athletes, StatusPRO creates the world’s most authentic and immersive first-person virtual reality (VR) sports experiences. The technology was first used as a training program for NFL players and coaches and has now evolved into the first fully licensed NFL VR simulation game, NFL PRO ERA – the first of many simulations to come. As a company, we believe impossible is different than never done before and are looking for team members who believe that too. Join us as we create moments that allow sports fans to step into the shoes of their favorite sports teams and athletes and experience something like never before. For more information about StatusPRO, including news, video, blogs, forums and game apps, please visit https://www.status.pro.
About The RoleAs a highly collaborative, cross-functional, and results-driven organization, our marketing team is looking for a Product Marketing Manager to take the NFL PRO ERA franchise to the next level. In this role, you will have a direct impact on the success of our product and company, influencing both strategic positioning and market performance. You will work cross-functionally with passionate and innovative leaders across the product, marketing, creative, and community teams and have the unique opportunity to be at the forefront of sports gaming innovation. Sitting at the intersection of sports, tech, gaming, and entertainment, you will experience a dynamic and fast-paced environment where industry norms and creative boundaries are redefined.
Role Responsibilities
- Partner with the product and development teams to gain a deep understanding of the product features, benefits, and potential areas for enhancement
- Stay updated on product developments, including patch updates, fixes, and content updates, ensuring you can communicate these effectively to consumers and stakeholders
- Develop comprehensive go-to-market plans, ensuring a successful product launch and sustained market growth
- Define the key features and benefits of the product, identifying the reasons to believe (RTBs) that will resonate with our target audience
- Identify and establish partnerships with brands, influencers, and content creators for DLC collaborations to enhance and expand our product offerings
- Translate technical details into consumer-friendly messages that highlight the product's unique value proposition in the market
- Collect and synthesize consumer feedback, providing actionable insights to the product team to inform product development
- Work closely with the community team to monitor consumer sentiment and gather feedback on product updates and fixes
- Work with copywriters and the creative team to develop compelling product messaging, content, and marketing materials that accurately reflect the product's features and benefits
- Ensure all product marketing content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience across all channels
MINIMUM QUALIFICATIONS
- Bachelor’s required
- 3-5 years of product marketing experience in gaming or emerging technology
- Proven results in taking a product from concept to successful launch and sustain efforts
- Strong analytical, communication, and strategic planning skills
- Ability to work cross-functionally and collaboratively in a fast-pace environment
PREFERRED QUALIFICATIONS
- Masters or MBA preferred
- 5-7 years of product marketing experience in in the sports, emerging technology, entertainment, or gaming industry
- Previous startup experience
StatusPRO provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
StatusPRO is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to recruiting@status.pro.
Posted on Mar 9, 2024.