Product Marketing Manager | Novisto

About the job

At Novisto, our vision is to be the world’s leading software solution for integrated corporate sustainability management. Our purpose is to advance a more inclusive and resilient society by enabling organizations to create value through sustainability.

We are looking for a Product Marketing Manager to join our team.

Your responsibilities will include:

• Develop product documentation based on a solid understanding of the target audience, consumer personas, competitive landscape, and product value proposition
• Own content creation of all marketing collateral for internal and external stakeholders such as product data sheets, manuals, sales scripts, FAQ, etc.
• Develop product positioning messaging that resonates with target customers’ personas
• Create and present educational training content for customers about product updates
• Manage the launch of new features or product updates (including release communications and content creation about the product such as videos)
• Manage all product marketing content (case studies)
• Develop comprehensive sales enablement training to empower business development teams on product benefits and product value against competitors
• Collaborate with sales team to develop relevant client-facing product material
• Analyze the results of different product marketing campaigns
• Develop competitive intelligence for Novisto and communicate developments in market trends to relevant stakeholders

What we’re looking for:

• Bachelor’s (BA or BS) degree or equivalent mix of education and experience
• At least 5 years’ experience in product marketing management
• Experience in B2B marketing (enterprise level - an asset)
• Ability to take initiative and solve problems with minimum supervision
• Ability to build strong interpersonal relationships cross-functionally
• Experience with a SAAS product
• Strong storytelling skills to be able to translate requirements and features into stories our target audience can care about
• Excellent written communication skills including the ability to effectively convey information to a wide variety of internal and external audiences
• Ability to juggle multiple priorities in a fast-paced environment
• Technical writing experience is an asset

What we offer:

• The opportunity to join an early stage, well-financed company
• The chance to have an impact by creating a product that is bringing positive change around the world
• Generous health benefits
• Beautiful office, in the heart of Old Montreal 2 steps away from the metro