Mintec
About the job
Are you prepared to immerse yourself in the dynamic realm of global commodity prices, forecasts, and market insights? Mintec stands as the foremost independent provider of global commodity price data, forecasts, and market intelligence for the food, CPG, and capital goods supply chains. Our offerings are delivered to customers through a diverse range of cloud-based SaaS products, as well as directly through APIs and Data Feeds.
Join our dynamic team at Mintec as a Product Marketing Manager, reporting directly to the VP of Marketing. In this pivotal role, you'll lead the charge in shaping and executing our Go-To-Market (GTM) strategy to propel measurable commercial growth. Your responsibilities will include crafting impactful messaging, developing compelling collateral, and establishing thought leadership that deeply resonates with our target audience. Collaborating closely with cross-functional teams, you'll drive content development and empower our sales force for success.
If you're driven by innovation, strategic thinking, and the desire to champion product excellence, we invite you to seize this exciting opportunity with us!
Responsibilities
- Develop clear and concise product messaging that resonates with our target audience.* Create compelling value propositions and positioning statements for our products.* Ensure consistent messaging across all channels.* Collaborate with content creators to develop high-quality marketing collateral (e.g., product brochures, case studies, whitepapers) for our clients as well as prospects.* Craft engaging product narratives that highlight key features and benefits.* Create content for sales enablement, including battle cards, FAQs, and presentations.* Work closely with the sales team to equip them with the necessary tools and knowledge.* Provide training on product features, competitive differentiators, and objection handling.* Develop sales playbooks and support sales during customer interactions.* Conduct market research to understand customer needs, industry trends, and competitive landscape.* Use insights to inform product strategy and roadmap decisions.* Lead go-to-market strategies for new product launches in the international market.* Coordinate cross-functional efforts to ensure successful product introductions.* Monitor product performance post-launch and iterate as needed.* Work closely with product management, engineering, and design teams.* Influence product development based on market feedback and customer insights.* Define key performance indicators (KPIs) for product marketing success.* Regularly assess product marketing performance, market share, and customer satisfaction.* Use data-driven insights to refine marketing strategies.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).* Proven experience (6+ years) in product marketing or product management, preferably in a technology-focused, SaaS business.* Strong analytical and problem-solving skills.* Excellent communication and presentation abilities.* Knowledge of the supply chain, commodities, or market intelligence/research space is strongly preferred. Complex Enterprise Software marketing experience preferred.* Possess a good understanding of product marketing techniques for high-growth B2B businesses, focusing on SaaS subscriptions.* Self-starter with a competitive mindset, demonstrating the drive to achieve the best results and a track record of over-achieving in past positions.* Experience in developing SEO and product-aligned marketing messaging to support revenue development.* Attention to detail with the ability to understand and disseminate our value to internal and external stakeholders.* Results Orientated and driven to overachieve goals to improve marketing impact.
Trust, transparency, creativity, and ownership, not only define us as a brand and a company to work for, but this is what we are looking for in our teams.
Your unique communication can inspire, and optimistic vision will harmonise with colleagues, customers, and business partners alike as will your articulation, commitment to excellence, and relationship skills.
With positive energy, and strategic operating skills, you will thrive in your own space at Mintec but also value collaboration, which is why we look for diligent and dynamic team players to help us develop with the diverse ways they see and think outside of the box.
You could really make a role your own here. Everyone’s development leads to our success together, so we want to encourage and nurture everyone’s strengths and talents.
What we can do for you
For all your hard work and dedication, we have fantastic rewards for you –
Please note, we work with an agile working model which means, you will be able to work remotely as well as be comfortable to travel to our offices throughout your working week.