Product Marketing Manager | InGame Recruitment Ltd

About the job

My client are a Mobile Studio based in Singapore. They are looking for an experienced Video Game Product Marketing Manager to take ownership of their AAA mobile Battle Royale's marketing.

Responsibilities

• Market Research: Conduct thorough market research to understand the gaming industry trends, customer preferences, and competitive landscape.
• Product Positioning: Develop and refine the positioning and messaging of our games to differentiate them in the market.
• Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, and events, ensuring alignment with the company's brand and objectives.
• Collaboration: Work closely with cross-functional teams, including product development, sales, and creative teams, to ensure cohesive and effective marketing strategies.
• Content Creation: Oversee the creation of marketing materials such as trailers, ads, social media content, and promotional copy that effectively communicate the game's value proposition.
• Analytics: Monitor and analyse the performance of marketing campaigns
• Budget Management: Manage the marketing budget efficiently, ensuring maximum ROI.

Qualifications

• 3+ years of experience in product marketing, preferably in the gaming or entertainment industry.
• Strong understanding of the gaming market and passion for video games.
• Proficient in marketing analytics tools and platforms.
• Ability to work collaboratively in a team environment.
• Creative thinker with strong problem-solving skills.
• Passionate about gaming with an understanding of player behaviour and preferences.