Infloww
About the job
Company Description
Infloww was founded with a specific purpose in mind—to address the needs of spicy Creators 🌶️, a segment often overlooked by mainstream tech companies.
Our journey began with the Infloww CRM, a platform designed to empower the 3+ million OnlyFans creators around the world. However, this marked just the beginning of our journey. Today, we are diversifying our company portfolio into new arenas, including AI-powered tools and fintech.
What will I be doing? 🚀
We are seeking a talented Product Marketing Manager to join our team and drive the success of our products through strategic marketing initiatives. As the Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies, crafting compelling messaging, conducting market research and planning product launches.
- Own the product’s go-to-market strategy, working closely with cross-functional teams to ensure alignment and successful execution.
- Ensure that all messaging regarding the product is accurate and presented in a way that resonates with our customers, highlighting the value proposition and benefits of our products and features.
- Develop compelling, evergreen content that educates users and all stakeholders (agencies, creators, influencers, etc. as relevant) on the product experience and drives use and engagement.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product innovation.
- Plan and execute product launches, coordinating activities across marketing, sales, and product teams to drive awareness and adoption.
- Serve as a product evangelist both internally and externally, educating stakeholders and customers on the value proposition and benefits of our products and features.
- Collect customer feedback after launch to inform product enhancements and future marketing initiatives.
- Support sales enablement by developing sales collateral, providing product training, and assisting with customer presentations.
What skills do I need? 📖
- 3+ years of experience in product marketing in B2B SaaS.
- Proven track record of developing and executing successful go-to-market strategies for products.
- Strong analytical skills with the ability to interpret market data and customer insights.
- Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Excellent written and verbal communication skills, with the ability to translate technical features into benefits for non-technical audiences.
- Creative thinker with a strategic mindset and the ability to innovate in a fast-paced environment.
- Team player with strong collaboration skills and the ability to work cross-functionally.
- Proficiency in marketing tools and platforms, such as CRM software, marketing automation tools, and analytics platforms.
- Native English speaker or equivalent level of proficiency in English.
Benefits 😍
- 100% remote
- Flexible working hours
- A stack of the latest technologies and working gadgets.
- Training and Coaching opportunities.
Posted on Mar 16, 2024.