EngagedMD
About the job
You’re a skilled product marketing manager with exceptional curiosity who creates compelling value propositions that win markets. We’re EngagedMD and we have a patient journey application used by more than 2 million users nationwide and internationally since its launch, and we continue to see enormous growth and adoption from medical clinics across multiple markets. This is an exciting opportunity to join us in our mission to help carers carry on caring. You will have the opportunity to analyze and share critical market feedback that you’ll use to plan and inform Go-to-Market launches. You’ll lead the strategy that helps future and existing customers contextualize their returns on their investment in EngagedMD.
This fully remote role reports to our Director of Marketing, and candidates are required to reside in the United States. This role requires legal authorization to work in the United States. EngagedMD is unable to sponsor current H1B visa holders for this role.
What You’ll Do
- Drive product marketing initiatives, including packaging, positioning and launching by partnering closely with the Sales, Product and Customer teams to gather their input and gain their buy-in of the initiatives you’ll lead
- Develop a deep understanding of the buying audience and lead the messaging and positioning of EngagedMD to prospects within our commercial segments: Fertility, Partnerships, and New Specialty Markets
- Create the customer-facing marketing assets to support product storytelling that articulate the benefits of both EngagedMD's products and overall platform and future customers (e.g., messaging, stories, case studies, videos, presentations, and webinars)
- Develop tools and training to support sales enablement, including presentation templates, case studies, videos, competitive briefs, FAQs, and positioning guides to demonstrate the value proposition of our product to Sales.
- Collaborate with the Sales and Product teams to solicit qualitative and quantitative feedback from buyers and users, and align our growth, renewal and retention activity with an informed understanding of market sentiment.
- Stay up-to-date on the competitive landscape in order to identify and amplify product differentiators in a rapidly developing market.
- Understand EngagedMD’s corporate strategy and brand, and use this to inform positioning, targeting, messaging, and sales enablement resources.
- Serve as a hands-on, utility player in a lean, high-growth environment
What You’ll Bring
- 5+ years product marketing experience in a B2B SaaS company with a strong preference for product marketing experience in healthtech specifically
- Proven ability to coordinate and create consensus within cross-functional groups
- Exceptional written and presentation communication skills that emphasize value storytelling for B2B audiences
- Exceptional project management skills and attention to detail
- Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals
- Experience analyzing B2B sales data from Hubspot, Salesforce, Gong, and similar platforms
- A mission-driven orientation to all you do
- Ability to thrive in a small, fast-paced organization
- Bachelor’s degree or equivalent career experience
It’s Also Nice If You…
- Have successfully worked remotely with distributed teams in the past
What We Offer
- Competitive compensation and equity
- Medical, dental, and vision coverage heavily subsidized by the company
- Open Paid Time Off
- Paid family and medical leave
- Generous paid holidays
- 401(k) retirement savings plan
EngagedMD is an equal opportunity employer. We’re committed to diversity, equity, and inclusion. We believe our company and products are made better by the varied perspectives of our employees, each of whom we seek to empower and support in their individuality. We hire our team members on the basis of merit, qualifications, and the needs of our business in order to best achieve our mission to help carers carry on caring. Pursuant to this commitment, EngagedMD will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact peopleops@engagedmd.com.
About EngagedMD
At EngagedMD, we embrace a mission-driven culture where committed individuals come together to make a real difference in healthcare. Our core values of integrity, collaboration, impact, recognition and growth inform how we work together. They also make possible our culture of belonging and excellence where our team members can be themselves, grow professionally, do their best work, and be rewarded for it. Join us today in our mission to help carers carry on caring.
Posted on Feb 16, 2024.