Product Marketing Manager — Dental | Inlera, Inc.

About the job

**Our Company:

**At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved.

PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.

PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone. We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy.

We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.

**The Marketing Department:

**The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role in a team that is the voice of PracticeTek, has the fast-paced, nimble mentality of a start-up, and the resources of a legacy brand, then the Marketing department is right for you.

**The Career Opportunity:

**Our Product Marketing Manager is a pivotal role leading the strategy and implementation of marketing for key brands in our Dental vertical. A key focus for this role will be leading the success of Doctible—Doctible exists to help healthcare practices deliver care more efficiently. In one easy-to-use dashboard, Doctible provides practices with the ability to text patients, schedule appointments, send patient reminders and recall notices, execute voice calls, automate a digital waitlist, use smart automations integrated with their PMS/EHR and more. It’s a patient engagement platform that makes life easier for office managers and providers alike—saving time and improving profitability.

Your primary responsibilities will include creating a productive, diversified demand and lead-gen engine designed to provide high quality opportunities to our sales organization. Additionally, an important function of the roll will focus on sales enablement, retention, and customer-focused expansion programs to deliver an ongoing value outside of just being their software provider.

The right person for the job thrives in an environment of growth and change, they will be driven to take ownership of challenges and deliver creative solutions and ideas that support achievement of target KPIs.

This role works collaboratively with the Senior Director of Marketing for Dental and Orthodontic verticals, alongside peer Product Marketing Managers within the vertical, and with channel strategists within our Marketing Operations Center.

The position is based remotely and collaborates with remote and hybrid colleagues across Eastern and Pacific time zones.

**Areas of Accountability:

**

• Drive diversified lead generation strategies to exceed monthly targets and lead capture goals. Primary KPIs include: MQL, SQL, MRR and CAC* Develop a deep understanding of buyer needs and communicate how our solutions meet those needs; address key personas in the marketplace* Deliver quarterly and annual marketing plans in collaboration with Marketing, Sales and Product stakeholders* Implement marketing plans alongside channel specialists in the Marketing Operations Center (support from graphic design, SEO, paid media, social media, etc.)* Lead the development of product messaging to be used across all media and customer engagement channels, working alongside copywriting, brand and SEO strategists* Understand the sales cycle; lead sales enablement efforts to communicate effectively to prospective customers via branded materials, campaigns, comms touchpoints and marketing automation workflows* Work with Content team to develop organic search-optimized and lead generating thought-leadership content in the form of webinars, blogs, whitepapers, etc.* Collaborate on cross-functional product marketing initiatives, including cross sell and partnership efforts involving brands within and outside the PracticeTek organization* Create effective campaigns to support product expansion and wallet share, working alongside customer success and sales expansion teams* Manage and monitor online reputation and presence of the organization(s) you support* Periodically attend trade shows or industry events

**Competencies for Success:

**

• 5+ years’ experience in B2B product marketing; demonstrated success marketing SaaS/software or related solutions—Healthcare/dental industry experience is a plus* Experience with customer journey mapping, persona development, and implementing strategies that support them via marketing automation platforms* Experience working with Hubspot, Salesforce, Asana, and related tools* Motived by KPIs and guided by data; comfortable with the “numbers” side of marketing* Deep generalist skill set—ability to lead and understand most strategic functions of marketing while having a particular depth in some areas to add value to our diverse team* Proven ability to build and maintain stakeholder relationships at all levels, both internally and externally—agency or client services background a plus* Ability to collaborate well with both in-person and remote colleagues—comfortable with the use of Teams/slack, Video calls, and other virtual communication channels* Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging for marketing initiatives and communicating/generating buy-in for strategies among internal stakeholders* Detail-oriented, self-motivated, and creative—driven to build something great and create marketing strategies that make a positive impact* Strong project management skills with exceptional attention to detail and deadlines* Ability and desire to excel in a dynamic, fast-paced environment—this is a roll up your sleeves, diverse and collaborative role. A great fit for the position likes to be involved in multiple areas of a project, from planning and inception down to the successful implementation of an idea

At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills.

PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.

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