Product Marketing Manager [Dash Hudson] | CareerBeacon

About the job

Product Marketing is a central function to ensure Dash Hudson is going to market with the strongest brand positioning while also collaborating and preparing cross-functional teams with the tools they need to succeed. Dash Hudson is looking for a passionate marketer to be part of the Product Marketing team while also being an independent problem solver.

As the Product Marketing Manager, you will work closely with our incredible Product, Engineering, Sales and Marketing teams as well as our customers, to successfully help launch, position and differentiate our existing and new solutions.

ResponsibilitiesAs the Product Marketing Manager, you will work in the following areas:

Product Positioning

• Assist with establishing the positioning for each product. Create, develop and refine benefit statements, proof points and differentiation for individual products and product packages.
• Work with the Product Marketing, Product, and Sales teams to analyze current product strengths, weaknesses, opportunities and threats and create improvement plans.

Competitive Analysis

• Research and communicate findings on new and existing competitors for ongoing competitive intelligence strategy.
• Contribute to the analysis and the education of Dash Hudson internal teams on the competitive landscape.

Team Support

• Assist with creating go-to-market strategies, resources and tools including team training presentation decks, web content, case studies, feature documentation and others.
• Help execute the Product Marketing strategy across the company.
• Ongoing research and analytics to measure success and gather insights to maximize launches.
• Manage and gather information for bi-weekly internal newsletter.

Product Launches

• Manage the formal internal and external launch of new products and upgrades to existing products/features.

Thought Leadership

• Write articles and blogs to establish Dash Hudson's position as a leader on key industry topics.

Qualifications****Desired Skills and Experience

• Experience in digital marketing, product development and market research.
• Excellent written communication with attention to consistency and detail.
• Ability to understand and operate in a fluid environment with ever-changing market dynamics and a fast-moving product roadmap.
• Ability to independently manage a multi-layered project from start to finish.
• Ability to manage competing priorities and work against tight timelines.
• Ability to communicate clearly and build relationships with internal teams.
• Proven experience supporting diverse teams.
• 1-3 years experience working in SaaS in a relevant marketing position.
• Knowledge of enterprise marketing software market.

Don't meet every qualification? Research shows that equity-deserving groups like women and people of colour are 20% less likely to apply to jobs unless they are 100% qualified. Dash Hudson is committed to diversity, equity, and inclusion by representing the diverse communities we serve. Our culture values differences and ensures that every current and prospective team member has equitable access to opportunities to succeed. If you are interested and excited about this role but your qualifications don't match up perfectly, we encourage you to still apply. You may be the best candidate for this role.

**Are you interested?**At Dash Hudson, we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched, collaboration and support among the team is what propels us forward.

Dash Hudson would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the company's long-term success. Building a diverse and talented team is an integral part of creating an innovative and well-rounded product and work environment.

Dash Hudson's hiring practices and company culture does not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee BenefitsAt Dash Hudson, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:

• Vacation, personal days and sick time
• RRSP/401k matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top-up plan
• Work-from-home benefit
• Flexible working hours and location
• Departmental and team-wide bonding activities

Posted on Feb 14, 2024.