About the job
1. Develop and execute comprehensive demand generation strategies that align with our business objectives and target audience. This includes identifying target markets, segments, and personas to guide campaign planning and execution.
2. Understand product positioning and create sales and marketing enablement materials that are in line with our positioning goals.
3. Plan, create, and implement integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
4. Improve lead generation efforts by efficiently utilizing marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
5. Collaborate closely with the content team to produce high-quality content assets, such as whitepapers, case studies, blog posts, and videos, to support demand generation initiatives.
6. Utilize marketing analytics tools to monitor, analyze, and report on campaign performance, including metrics such as conversion rates, ROI, and pipeline generation.
7. Work in close coordination with cross-functional teams, including sales, product marketing, design, and PR, to align demand generation activities with overall marketing and sales strategies.
8. Stay updated on market trends, competitor activities, and industry best practices pertaining to demand generation and B2B marketing.
1. Demonstrated experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
2. Profound knowledge of demand generation tactics and channels, encompassing email marketing, digital advertising, content marketing, social media, and events.
3. Proficiency in using marketing automation platforms like HubSpot, Marketo, or Pardot, as well as CRM systems such as HubSpot.
4. Exceptional analytical skills with the capacity to interpret data, track key metrics, and make data-driven decisions to enhance campaign performance.
5. Strong project management abilities, allowing for the management of multiple campaigns and priorities concurrently.
6. Effective communication and collaboration skills, enabling productive interactions with cross-functional teams and stakeholders.
7. A strategic mindset focused on achieving results, meeting objectives, and contributing to revenue growth.