About the job
About the Job Creator.co is a leading Influencer Marketing Platform (currently ranked #2 on Influencer Marketing Hub), and one of the fastest growing startups in Vancouver. We're looking for a strategy driven Saas product marketing professional with a passion for influencer marketing and digital marketing to help us continue to build on our triple digit annual growth.
Our vision is to be the destination for Brands and Creators to connect, collaborate, grow, and earn more money.
Creator.co is an innovative platform that empowers creators, influencers, and brands to collaborate and thrive in the digital space. We're revolutionizing the way brands and influencers connect by streamlining the creative process, optimizing marketing campaigns, and delivering measurable results. We're looking for a talented and experienced Saas Product Marketing Manager to join our rapidly growing team.
As a Saas Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies to promote and expand the Creator.co platform to prospective clients. Your expertise in digital marketing will help drive awareness, adoption, and engagement, ultimately contributing to our overall success.
You'll work closely with the Sales team, Product Manager and Marketing Manager to drive awareness, trust, and adoption forward.
Collaborate with our Product and Marketing team to develop product positioning and messaging that resonate with our target buyer personas. Responsible for the planning and execution of go to market strategies including marketing plans in conjunction with the Marketing team and key activities and budgets to support the retention of existing customers and the acquisition of new customers. Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan Develop and implement comprehensive digital marketing strategies to promote the Creator.co platform to prospective clients, including content marketing, SEO, SEM, email marketing, and social media campaigns.
Collaborate with cross-functional teams to create engaging and informative marketing materials, including blog posts, whitepapers, case studies, webinars, and video content. Analyze and report on the performance of marketing campaigns, using data-driven insights to optimize and refine strategies.
Monitor industry trends and competitive landscape to identify opportunities for growth and inform marketing decisions. This includes creating and maintaining a competitive matrix chart.
Establish and maintain relationships with key industry influencers and thought leaders to drive brand awareness and expand the Creator.co platform's reach.
Manage and optimize marketing budgets, ensuring maximum ROI on marketing spend. Collaborate with the sales team to develop lead generation strategies, nurture leads, and convert them into clients.
Mentor junior marketers on the team
Bachelor's degree in Marketing, Communications, or a related field.
5+ years of experience in digital marketing, with a focus on Saas product marketing and go-to-market plans.
Proven track record of developing and executing successful marketing campaigns, with measurable results.
Solid understanding of digital marketing channels, tools, and best practices. Excellent written and verbal communication skills, with the ability to create compelling marketing materials.
**Strong Analytical Skills, With Experience In Data-driven Decision Making.**Familiarity with influencer marketing and its role in the digital landscape. Self-motivated, detail-oriented, and able to manage multiple projects simultaneously. Passion for growth hacking. What We Offer:
A competitive salary and benefits package, including health, dental, and vision insurance. Compensation range $75,000 - $100,000 per year. A vibrant office in downtown Vancouver with the flexibility of remote work 20% of the time.
An inclusive environment with a team of passionate and talented individuals. Opportunities for personal and professional growth, with access to industry events and conferences.
A supportive company culture that values collaboration, innovation, and a work-hard play-hard mentality.